Country Report

Cigars in

Cigars and Cigarillos in Russia

31 pages, Aug 2016

US$990

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Executive Summary

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TRENDS

Cigar and cigarillos were heavily affected by Russia's economic downturn and a weakened rouble in 2015, in addition to tax increases towards the end of the review period. Russian cigar and cigarillo enthusiasts tend to show strong loyalty to these products and are unlikely to switch to other tobacco products. However, a sharp decline in purchasing power impacted many of these consumers' ability to afford cigars and cigarillos, while economic uncertainty also encouraged many to cut back on non-essential purchases and seek to save. Many are thus cutting back on their consumption of cigars and cigarillos, which saw a sharp 8% retail volume decline in 2014 and a further 13% drop in 2015 over the previous year.

COMPETITIVE LANDSCAPE

Overall cigars and cigarillos is dominated by Lane Ltd, which accounted for close to 81% retail volume share in 2015 and gained a percentage point in share over the previous year. This company represents Scandinavian Tobacco Group in Russia and owes its strength to the Captain Black brand, the dominant brand in cigarillos and also one of the most affordable. The company benefited from restructuring its distribution system in the first half of 2015, with its distribution partner beginning to handle the company's entire local portfolio of pipe tobacco and cigars and cigarillos. This enabled a stronger and more efficient distribution presence and enabled the company to bolster its sales. The company however continued to see retail volume sales decline in the year, being impacted by a sharp overall drop in demand for cigarillos.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Russia?
What are the major brands in Russia?
What are the main distribution channels for cigars in Russia and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigars and Cigarillos in Russia

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TRENDS

COMPETITIVE LANDSCAPE

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