Demand for cigarillos continued to grow in 2015 among consumers who consider cigarillos to be healthier than cigarettes, and more affordable than cigars. Cigarillos registered stronger retail volume growth than cigars in 2015 and this trend is expected to continue over the forecast period.
The main players in cigars and cigarillos in 2015 were Habanos SA and Imperial Tobacco Group Plc. Habanos SA led with 53% of retail volume sales. Habanos SA offers handmade Cuban cigar brands, while Imperial Tobacco offers more affordable machine-manufactured brands. Cuban cigars accounted for 90% of sales in cigars (excluding cigarillos).
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This industry report originates from Passport, our Tobacco market research database.