Country Report

Cigars in

Cigars and Cigarillos in Singapore

22 pages, Aug 2016

US$990

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Executive Summary

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TRENDS

Cigars saw 4% retail volume growth to reach 330,000 units in 2015 as it continued to see an expansion of the consumer base. While cigars were still viewed as luxury tobacco products in Singapore, cigar consumers were no longer limited to expatriates, tourists, and older affluent male consumers. In fact, cigar retailers in Singapore saw more young adults and females purchasing cigars. Thanks to rising disposable income, consumers became more willing to try premium products, including cigars. In addition, some cigarettes smokers also switched to cigars, which are deemed healthier due to zero or low level of chemical content.

COMPETITIVE LANDSCAPE

Corporación Habanos SA retained its lead in cigars and cigarillos with a 43% retail volume share in 2015. This was mainly due to the strong performance of its flagship brands Cohiba and Montecristo. Both brands are well-known among consumers for their consistent taste as well as wide selection of products that cater to various preferences of cigar aficionados. In addition, Cohiba and Montecristo have strong brand equity and wide availability across tobacco specialists, hotels, restaurants, and bars. As such, Cohiba remains the most popular cigar brand in Singapore, with a 33% retail volume share in 2015, while Montecristo continued to be the best-selling cigarillo brand in Singapore with an 18% retail volume share in 2015.

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Cigars and Cigarillos Market Sample Report Cigars and Cigarillos Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Singapore?
What are the major brands in Singapore?
What are the main distribution channels for cigars in Singapore and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Singapore?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Cigars and Cigarillos in Singapore

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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