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Learn moreAug 2016
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Cigars and cigarillos remained quite unpopular in Thailand in 2015. This was the result of high unit prices and the unfavourable perception of these products among most consumers as cigars are regarded as suitable only for affluent, older male members of Thai society. Furthermore, these products are only available in tobacco specialist retailers, the alcoholic drinks sections of department stores and some 5-star hotels. Moreover, the majority of cigars and cigarillos available in Thailand are imported and there are no local players present in the category. Furthermore, Thai law prohibits the promotion and advertising of cigars and cigarillos, making it impossible for distributors to publicise their products.
There are very few companies present in cigars and cigarillos in Thailand. Cigars and cigarillos are unpopular among the Thai population due to the category’s high average unit price. However, Corporación Habanos SA remained the leading player in the category in 2015 with a 38% volume share, followed by J Cortes Cigars NV with 35%. The most important retail distribution channel for cigars and cigarillos in Thailand is food/drink tobacco specialists.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.