Country Report

Cigars in

Cigars and Cigarillos in Thailand

Aug 2016

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Executive Summary

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TRENDS

Cigars and cigarillos remained quite unpopular in Thailand in 2015. This was the result of high unit prices and the unfavourable perception of these products among most consumers as cigars are regarded as suitable only for affluent, older male members of Thai society. Furthermore, these products are only available in tobacco specialist retailers, the alcoholic drinks sections of department stores and some 5-star hotels. Moreover, the majority of cigars and cigarillos available in Thailand are imported and there are no local players present in the category. Furthermore, Thai law prohibits the promotion and advertising of cigars and cigarillos, making it impossible for distributors to publicise their products.

COMPETITIVE LANDSCAPE

There are very few companies present in cigars and cigarillos in Thailand. Cigars and cigarillos are unpopular among the Thai population due to the category’s high average unit price. However, Corporación Habanos SA remained the leading player in the category in 2015 with a 38% volume share, followed by J Cortes Cigars NV with 35%. The most important retail distribution channel for cigars and cigarillos in Thailand is food/drink tobacco specialists.

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Cigars and Cigarillos Market Sample Report Cigars and Cigarillos Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Thailand?
What are the major brands in Thailand?
What are the main distribution channels for cigars in Thailand and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Cigars and Cigarillos in Thailand

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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