Cigars and cigarillos remained a relatively stable category in 2015. Sales were positively affected by strong macroeconomic development and good summer weather. The unemployment rate fell to around 5%, while at the same time wages rose by 4%. This was coupled with very low inflation and resulted in higher household disposable incomes. Furthermore, the country enjoyed a long and dry summer, which further supported sales.
Cigars and cigarillos continued to be led by established global brands in 2015. Tabak-Invest led the category with a volume share of 48%, followed by Scandinavian Tobacco Group with 21%. Third-ranked Davidoff & Cie, which offers the eponymous Davidoff brand, held a 9% share.
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This report originates from Passport, our Cigars and Cigarillos research and analysis database.
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