In Venezuela, the tradition of smoking cigars and cigarillos is not widespread, and cigars target mainly affluent consumers. There are affluent Venezuelans, defined as modern adults over the age of 30 – mostly professionals. This income group can afford to smoke premium cigars, and more specifically imported products. In this target group, cigar smoking is regarded as an activity that requires both time and money, being related to good living. On the other hand, there are the majority of cigar consumers, represented by those who use and smoke cigars in activities related to witchcraft, which is a common practice among the low-income segments.
Fábrica de Tabacos Bermúdez CA remained the leader and accounted for 61% of retail volume sales in cigars and cigarillos in 2015. The company manufactures the brand Crispin Patiño, which held a 45% volume share in cigars excluding cigarillos in 2015. Different vitolas are offered under Crispin Patiño, with the most recognised being Robustos and Puritos in standard cigars, as well as Churchills and Torpedos in large cigars. Havana Cigars, which has the exclusive distribution rights for Corporación Habanos, ranked second in cigars with a retail volume share of 16% in 2015. Among the most recognised brands distributed by this company are Romeo y Julieta and Montecristo, which held a combined 16% retail volume share in cigars in 2015 and 81% of retail volume sales in cigarillos in 2015.
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This report originates from Passport, our Cigars and Cigarillos research and analysis database.
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