Rather than being directly impacted by the COVID-19 pandemic, cigars, cigarillos and smoking tobacco will be more strongly impacted by shifting consumers trends, in particular the increasing popularity of healthier lifestyles, backed by the government’s smoking legislations and bans. Pipe tobacco has been showing global declines, which has started to be balanced by the growing popularity of shisha tobacco; however, if COVID-19 lockdowns were to come into play which included the closure of shisha bars, this would impact the recovery sales, as shisha tobacco is not currently promoted as a product to smoke at home.
The COVID-19 pandemic has caused problems associated with the availability of cigars, cigarillos and smoking tobacco as most products are imported from other countries, meaning international travel bans have been having a negative impact. Likewise, when countries reopened, sellers had to wait, due to the high demand coming from all over the world.
In 2020, excise tax on hookah tobacco has been introduced, leading the product to go from BYN50 to BYN52.5 by 2021.
Over the forecast period, cigars and cigarillos sales will be negatively affected by disposable income decline as a result of the COVID-19 pandemic alongside price increases. Early growth of excise and local currency depreciation that will be implemented in 2021 are expected to make cigars and cigarillos less attractive to Belarusians, especially given the complicated economic backdrop.
As per noted in cigarettes, recovery and opportunities lie in the ability of players to be able to offer more enhanced and “healthier” smoking experiences for consumers. Flavoured products remain popular and, as the excise rate has dropped for shisha tobacco, this gives great scope for players to innovate with shisha products over the forecast period.
Over the forecast period, cigar producers from Cuba will concentrate their efforts on selling their products to China. As a result, prices will increase yearly from 5% which risks the demand from Belarusian consumers as these prices will become too expensive for the current economic climate.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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