Executive Summary

Jul 2019
PROSPECTS
Belarusians are spending more, boosting sales of premium tobacco

In 2018, cigarillos and fine cut tobacco were boosted by premiumisation due to improving disposable income among Belarusians. A decreasing quality of tobacco in cigarettes led to growing interest in premium tobacco quality, with imported fine cut tobacco accordingly recording the fastest volume growth.

Producers are increasingly challenged owing to mounting legal restrictions

Government regulations such as the open layout ban, prohibition regarding “taste association” and pack regulations stipulating the use of colour images of diseased organs have all to an extent negatively influenced cigars, cigarillos and smoking tobacco. There are many types of cigars and cigarillos, which are hard to detect and understand from a list of offered products if open layout is banned.

Modern channels increase their share of sales

In 2018, local government retained tobacco importing rights, so Belarustorg GP is the only eligible state company that imports and resells all tobacco products. Once arrived in Belarus, tobacco products are sold through wholesalers and retailers.

COMPETITIVE LANDSCAPE
Product variety and availability is key to growth

State-owned Belarustorg remained the only importer of cigars, cigarillos and smoking tobacco in the country in 2018. Therefore, product assortment greatly depended on state decisions, with no other importers forecast to appear due to the great regulation required by the state.

Shares change dramatically as product availability remains an issue

In 2018, Belarusian cigars, cigarillos and smoking tobacco continued to be dominated by foreign competitors.

Tighter regulations limit sales avenues and consumer product knowledge

The widest range of cigars, cigarillos and smoking tobacco was available at tobacco specialists in 2018. However, the number of such specialists is limited in Belarus (nearly 70).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Belarus?
  • What are the major brands in Belarus?
  • What are the main distribution channels for cigars in Belarus and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Belarus?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Belarus - Category analysis

HEADLINES

PROSPECTS

Belarusians are spending more, boosting sales of premium tobacco
Producers are increasingly challenged owing to mounting legal restrictions
Modern channels increase their share of sales

COMPETITIVE LANDSCAPE

Product variety and availability is key to growth
Shares change dramatically as product availability remains an issue
Tighter regulations limit sales avenues and consumer product knowledge

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Belarus - Industry Overview

EXECUTIVE SUMMARY

Cigarettes keeps declining but premiumisation benefits other tobacco products
Smoking prevalence falls amid increased health concerns, rising excise and the number of places to smoke shrinking
Energo-Oil is a new producer for the private sector, strengthening already dominant domestic manufacture
Modern retailers are gaining in share
Decline in cigarettes will continue owing to stricter legislation and continued fall in smoking prevalence

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources