Executive Summary

Jul 2018
PROSPECTS
Smoking tobacco is dominant format within category

Smoking tobacco continued to dominate value sales of the entire category in 2017. Unlike cigars and cigarillos which are premium products, smoking tobacco is dominated by economy variants.

Cigarillos increasingly affordable relative to cigarettes

The highest growth in cigars, cigarillos and smoking tobacco at the end of the review period was recorded by cigarillos. The positioning of cigarillos in Bosnia-Herzegovina is a premium upgrade for regular cigarette smokers.

Cigars remain a niche with narrow consumer base

Cigars are at the top of the premium pillar in tobacco products. This also means that they only appeal to a very narrow consumer base, even more so considering their overall size and potential in Bosnia-Herzegovina.

COMPETITIVE LANDSCAPE
Domestic brands dominate smoking tobacco

The leading domestic manufacturer of smoking tobacco – Fabrika Duhana Sarajevo dd, now a subsidiary of British American Tobacco, dominates smoking tobacco in Bosnia-Herzegovina. The original strategy Fabrika Duhana Sarajevo used to build share in smoking tobacco was to leverage its popularity in cigarettes and strong relations with key retailers to attract consumers to smoking tobacco, which was at the start of the review period a significantly more affordable smoking alternative to cigarettes.

European manufacturers dominate cigarillos

Cigars and cigarillos in Bosnia-Herzegovina remained dominated by international specialists in the format, led by European cigarillos manufacturers Manifatture Sigaro Toscano SpA, Arnold André Cigars GmbH & Co KG and The Burger Group. These cigarillos specialists, which tend to machine-manufacture their cigarillos, are better positioned to a mass consumer base, considering the affordability of their products relative to traditional cigars, which tend to be super premium handmade products imported from further abroad, a format limited to highly exclusive narrow consumer base in Bosnia-Herzegovina and not researched under this brief.

Economy brands dominate smoking tobacco

Smoking tobacco in Bosnia-Herzegovina is dominated by brands positioned at the low end of the pricing spectrum. The only considerable brand not positioned as economy in smoking tobacco is Imperial Tobacco’s Golden Virginia.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Cigars, Cigarillos and Smoking Tobacco in Bosnia-Herzegovina

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase. 

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are the main distribution channels for cigars in Bosnia and Herzegovina and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Bosnia and Herzegovina?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database