The demand for cigars and cigarillos derived significant benefit from the outbreak and spread of Coronavirus (COVID-19) in Russia in 2020. A policy of increasing excise taxes led to rises in the prices of cigars and cigarillos within the country.
Smoking tobacco, which is dominated by pipe tobacco, recorded a double-digit increase in retail volume sales in 2020; a major leap in growth compared with 2019. The main growth retail sales driver was the closure of foodservice, including hookah cafés and clubs, due to stay-at-home and social distancing measures from March 2020 in the wake of COVID-19.
Both local and foreign players populate the competitive landscape. As the dominant player in the main category of cigarillos, the manufacturer Lane dominated cigars and cigarillos in retail volume share terms in 2020, followed by the long-time, strong leading company in cigars, Pogarskaya Sigaretno-Sigarnaya Fabrika, a local player.
Rising excise taxes and average unit prices are expected to have a negative impact on the development and growth potential of cigars and cigarillos in Russia over the forecast period. Cigars and cigarillos experienced a revival in retail volume growth terms in 2020, following declines in 2018 and 2019.
Pipe tobacco is the only category projected to see positive retail volume sales growth during the forecast period, albeit at much slower rates than in 2020. Nonetheless, at-home consumption is set to be maintained by the restrictions on hookah cafés, etc.
The culture of fine cut tobacco consumption is very weak in Russia. In Western Europe, fine cut tobacco is often perceived as a more affordable option to regular cigarettes.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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