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Company Profile
Citigroup Inc in Consumer Finance
Dec 2015
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Citigroup has emerged from the financial crisis as a newly shaped entity, having shed its underperforming businesses, strengthened its balance sheet and improved its reputation in its domestic US market. With the current, relatively new executive leadership team in place, the company is moving along a new strategic plan that addresses stability, growth and profitability. The company has consolidated its operations, with a focus on the future, as it leverages its international position.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Citigroup Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Finance market and the global economy.
Company and market share data provide a detailed look at the financial position of Citigroup Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Citigroup Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Citigroup Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Finance research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
STRATEGIC EVALUATION
Key company facts
Financial assessment: Balance sheet analysis
Financial assessment: Business segment analysis
Financial assessment: Business segment analysis
Corporate actions: Acquisitions and divestments in 2014/2015
Executive structure and changes
SWOT: Citigroup Inc
Key opportunities and challenges
Competitive Positioning
COMPETITIVE POSITIONING
Citigroup share declines following divestments with restructuring
Divesting non-core card business to focus on branded growth
Citigroup continues to lead in its domestic home market
Market Assessment
MARKET ASSESSMENT
Citigroup has strong reliance on the US for its cards business
Citigroup provides a full portfolio in its financial cards
Category and/or Geographic Opportunities
CATEGORY AND/OR GEOGRAPHIC OPPORTUNITIES
Positioning to benefit from urbanisation
Citibank positioned to press advantage in China
Retail banking opportunities in Latin America
Citibank ramping up in retail cards
Citigroup continues to wind down legacy assets
Brand Strategy
BRAND STRATEGY
Decline of marketing expenses
Recommendations
RECOMMENDATIONS
Focus on existing strengths and international scope
Report Definitions
Data parameters and report definitions
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- American Express Co in Consumer Finance | Mar 2018
- Banco Santander SA in Consumer Finance | Feb 2015
- Bank of America Corp in Consumer Finance | Nov 2015
- Barclays Plc in Consumer Finance | Jan 2016
- BNP Paribas in Consumer Finance | Dec 2015
- Capital One Financial Corp in Consumer Finance | Sep 2015
- China Unionpay Co Ltd in Consumer Finance | Jan 2015
- Discover Financial Services Inc in Consumer Finance | Jun 2019
- HSBC Holdings Plc in Consumer Finance | Jul 2019
- JCB Co Ltd in Consumer Finance | Jan 2019
- PayPal Inc in Consumer Finance | Aug 2019
- Royal Bank of Scotland in Consumer Finance | Jul 2015
- Standard Chartered Bank PLC in Consumer Finance | Jan 2016
- UnionPay Co Ltd in Consumer Finance | Jun 2019
- UnionPay International | Aug 2017
- Visa Inc and Visa Europe in Consumer Finance | Jun 2015
- Visa Inc in Consumer Finance | Dec 2016