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Strategy Briefing

City Travel Briefing: Amsterdam

Aug 2015

US$525

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The city of Amsterdam continues to build on its foundations as a tolerant and progressive city to ensure tourism remains a growth industry. By supporting business start-ups and using new and eco-friendly technologies, the city is showing its progressive pedigree. Through collaboration with surrounding municipalities, the city is looking beyond its own borders to support future growth. This puts Amsterdam in a good position to accommodate increasing visitor numbers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Strong performance in 2014

Amsterdam attracted 5.7 million visitors in 2014, which was a 10% increase on 2013, and continued strong year-on-year growth since 2009. The number of room nights was 10.2 million, an increase of 12% compared to 2013.

Better dispersion

As tourist numbers grow, Amsterdam is working with surrounding municipalities to promote the area through the slogan “Visit Amsterdam, See Holland”, which was rewarded with a UNWTO Ulysses Award for Innovation in Non-Governmental Organizations.

Infrastructure investment

To ensure adequate transportation links for a growing number of tourists, Lelystad airport will be expanded to function as a relief airport for Amsterdam Schiphol, while the North-South subway line is set to open in 2017.

Hotel room boom

The number of hotel rooms grew by 4% in 2014, with the number of 3- and 4-star hotel rooms growing particularly strongly. Strong growth is expected to continue, as demand is outperforming supply.

Airbnb premiere

Amsterdam was the first European city to partner with Airbnb to collect tourism taxes from private rentals booked through the online platform. Although under strict regulations, Amsterdam residents can now legally rent out their room.

Museums reopened

2013 saw the reopening of three major museums after years of refurbishment and partial closures. The Rijksmuseum, Van Gogh Museum and Stedelijk Museum all performed strongly in 2014.

Asian travellers boost outlook

In 2014, Asian travellers accounted for 7% of room nights in the Netherlands, but it is expected that this proportion will grow strongly over the coming years, benefiting Amsterdam especially.

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Introduction

Scope

Key findings

Key Facts

Macro view

Amsterdam’s business credentials

Amsterdam tourism strategy

SWOT: Amsterdam

Visit Amsterdam, See Holland

Promoting Amsterdam to international visitors

Key players in the promotion of Amsterdam

Strategic plan for Amsterdam Metropolitan Area in 2025

Flows

Amsterdam continues to flourish

Amsterdam dwarfs other Dutch city destinations

European tourists remain key market

Business arrivals growing strongly

Domestic tourism trends

Opportunities and future outlook

Lodging

Lodging supply

Mid-market hotels attractive to mostly European visitors

Positive performance for Amsterdam hotels

Pipeline and new built hotels

Airbnb disrupts traditional lodging landscape

Future outlook for lodging

Travel Modes

Getting to Amsterdam

Amsterdam harbour registers increased flows

Major rail developments

Amsterdam Airports dwarfs other Dutch airports

Lelystad Airport could boost arrivals

Airlines: Competitive environment

Amsterdam’s f uture looks green

Activities

Leading a ttractions

Canal trips grow in popularity

Personalising the Amsterdam experience

Popular activities

Exploring the city

Future opportunities and challenges

Report Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

City Travel Briefing: Amsterdam

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Strong performance in 2014

Better dispersion

Infrastructure investment

Hotel room boom

Airbnb premiere

Museums reopened

Asian travellers boost outlook

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Amsterdam’s business credentials

Amsterdam tourism strategy

SWOT: Amsterdam

Visit Amsterdam, See Holland

Promoting Amsterdam to international visitors

Key players in the promotion of Amsterdam

Strategic plan for Amsterdam Metropolitan Area in 2025

Flows

Amsterdam continues to flourish

Amsterdam dwarfs other Dutch city destinations

European tourists remain key market

Business arrivals growing strongly

Domestic tourism trends

Opportunities and future outlook

Lodging

Lodging supply

Mid-market hotels attractive to mostly European visitors

Positive performance for Amsterdam hotels

Pipeline and new built hotels

Airbnb disrupts traditional lodging landscape

Future outlook for lodging

Travel Modes

Getting to Amsterdam

Amsterdam harbour registers increased flows

Major rail developments

Amsterdam Airports dwarfs other Dutch airports

Lelystad Airport could boost arrivals

Airlines: Competitive environment

Amsterdam’s f uture looks green

Activities

Leading a ttractions

Canal trips grow in popularity

Personalising the Amsterdam experience

Popular activities

Exploring the city

Future opportunities and challenges

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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