The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2015
US$525Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The city of Amsterdam continues to build on its foundations as a tolerant and progressive city to ensure tourism remains a growth industry. By supporting business start-ups and using new and eco-friendly technologies, the city is showing its progressive pedigree. Through collaboration with surrounding municipalities, the city is looking beyond its own borders to support future growth. This puts Amsterdam in a good position to accommodate increasing visitor numbers.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Amsterdam attracted 5.7 million visitors in 2014, which was a 10% increase on 2013, and continued strong year-on-year growth since 2009. The number of room nights was 10.2 million, an increase of 12% compared to 2013.
As tourist numbers grow, Amsterdam is working with surrounding municipalities to promote the area through the slogan “Visit Amsterdam, See Holland”, which was rewarded with a UNWTO Ulysses Award for Innovation in Non-Governmental Organizations.
To ensure adequate transportation links for a growing number of tourists, Lelystad airport will be expanded to function as a relief airport for Amsterdam Schiphol, while the North-South subway line is set to open in 2017.
The number of hotel rooms grew by 4% in 2014, with the number of 3- and 4-star hotel rooms growing particularly strongly. Strong growth is expected to continue, as demand is outperforming supply.
Amsterdam was the first European city to partner with Airbnb to collect tourism taxes from private rentals booked through the online platform. Although under strict regulations, Amsterdam residents can now legally rent out their room.
2013 saw the reopening of three major museums after years of refurbishment and partial closures. The Rijksmuseum, Van Gogh Museum and Stedelijk Museum all performed strongly in 2014.
In 2014, Asian travellers accounted for 7% of room nights in the Netherlands, but it is expected that this proportion will grow strongly over the coming years, benefiting Amsterdam especially.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.