The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2018
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Barcelona is a city strewn with yellow ribbons, tourists and unrest. Tourist numbers are booming, as the city offers a strong mix of culture, architecture and entertainment, underpinned by a desire to innovate. However, capacity limits are being breached, resulting in unrest amongst locals and stricter regulations to keep tourism development in check. The Catalonian independence declaration adds to the unrest in the city, and results in an uncertain future.
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Barcelona is associated with design, creativity, innovation, culture and quality of life. It is reinventing itself by developing into a more sustainable urban model destination. Hosting Mobile World Capital until 2018 is driving the city's sustainable mobility.
Local government has declared a moratorium on new hotel licences, and has applied tougher measures and higher fines on unregistered and illegal apartment rentals. The latter, in particular, have been blamed for a substantial increase in the number of tourists visiting the city, which has led to protests and unrest.
The August 2017 terrorist attack in Barcelona echoed similar attacks in Berlin, New York and London. The limited impact on tourist numbers highlights the resilience now felt in Europe regarding this type of attack.
Since the Catalonian Government declared independence, unrest and uncertainty have prevailed. While Spain is tightening its grip on the region, Barcelona found itself in the middle of a political storm. The referendum of 1 October negatively affected the arrivals of tourists in the last quarter of 2017, but inbound tourist arrivals in Barcelona proved resilient of the political instability in 2018. Concerns over the future political stability of the region remain, however.
In an overcrowded city, where locals and tourists need to find ways to share communal spaces and amenities, smart city initiatives are of utmost importance. Barcelona is working hard to become smarter for a more sustainable future.
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