The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2014
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Tourism in Cape Town is poised for significant growth as the city continues to be a leading African destination for leisure visitors from Europe and the US, whilst arrivals from emerging markets such as China, India and Russia are addressing the gap for long-stay business travel. Domestic and regional tourism growth is helping mitigate seasonality and new events such as the World Design Capital 2014 are giving the city the opportunity to finally be perceived as an all year round destination.
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Leisure visitors from traditional long haul source markets in Europe and the US continue to lead arrival numbers.
Growing numbers of visitors are coming from the emerging markets, notably China, India and Russia, with many initial visits due to the growing business connections.
Domestic and regional visitors are crucial for Cape Town to overcome issues of seasonality, as long haul visitor numbers drop dramatically in the winter months.
Cape Town has an oversupply of luxury hotels, but occupancy rates are improving as demand catches up with supply after the FIFA World Cup in 2010
The city is seen as an expensive destination, and there is room for growth in the availability and quality of budget accommodation options.
Cape Town International Airport served over 8.4 million passengers in 2013, but there is a lack of direct international flights, with most arrivals coming via Johannesburg.
The city has been designated World Design Capital for 2014, with many transformative design projects planned throughout the year.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.