Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

City Travel Briefing: Cape Town

26 pages, Jul 2014

US$525

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tourism in Cape Town is poised for significant growth as the city continues to be a leading African destination for leisure visitors from Europe and the US, whilst arrivals from emerging markets such as China, India and Russia are addressing the gap for long-stay business travel. Domestic and regional tourism growth is helping mitigate seasonality and new events such as the World Design Capital 2014 are giving the city the opportunity to finally be perceived as an all year round destination.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

European and American visitors lead Cape Town visitors

Leisure visitors from traditional long haul source markets in Europe and the US continue to lead arrival numbers.

Emerging markets growing in arrivals

Growing numbers of visitors are coming from the emerging markets, notably China, India and Russia, with many initial visits due to the growing business connections.

Domestic and regional visitors crucial

Domestic and regional visitors are crucial for Cape Town to overcome issues of seasonality, as long haul visitor numbers drop dramatically in the winter months.

Luxury accommodation dominates

Cape Town has an oversupply of luxury hotels, but occupancy rates are improving as demand catches up with supply after the FIFA World Cup in 2010

More budget options needed

The city is seen as an expensive destination, and there is room for growth in the availability and quality of budget accommodation options.

Direct international flights affected by seasonality

Cape Town International Airport served over 8.4 million passengers in 2013, but there is a lack of direct international flights, with most arrivals coming via Johannesburg.

2014 World Design Capital

The city has been designated World Design Capital for 2014, with many transformative design projects planned throughout the year.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Key Facts

Macro view

Cape Town tourism strategy

SWOT: Cape Town

Tourism Flows

Inbound arrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

S upply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Cape Town

Infrastructure

F uture outlook for transportation

Attractions

Tourist visitor attractions

Events

F uture outlook for attractions

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

City Travel Briefing: Cape Town

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

European and American visitors lead Cape Town visitors

Emerging markets growing in arrivals

Domestic and regional visitors crucial

Luxury accommodation dominates

More budget options needed

Direct international flights affected by seasonality

2014 World Design Capital

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Cape Town tourism strategy

SWOT: Cape Town

Tourism Flows

Inbound arrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

S upply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Cape Town

Infrastructure

F uture outlook for transportation

Attractions

Tourist visitor attractions

Events

F uture outlook for attractions

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports