City Travel Briefing: Cape Town

European and American visitors lead Cape Town visitors

Leisure visitors from traditional long haul source markets in Europe and the US continue to lead arrival numbers.

Emerging markets growing in arrivals

Growing numbers of visitors are coming from the emerging markets, notably China, India and Russia, with many initial visits due to the growing business connections.

Domestic and regional visitors crucial

Domestic and regional visitors are crucial for Cape Town to overcome issues of seasonality, as long haul visitor numbers drop dramatically in the winter months.

Luxury accommodation dominates

Cape Town has an oversupply of luxury hotels, but occupancy rates are improving as demand catches up with supply after the FIFA World Cup in 2010

More budget options needed

The city is seen as an expensive destination, and there is room for growth in the availability and quality of budget accommodation options.

Direct international flights affected by seasonality

Cape Town International Airport served over 8.4 million passengers in 2013, but there is a lack of direct international flights, with most arrivals coming via Johannesburg.

2014 World Design Capital

The city has been designated World Design Capital for 2014, with many transformative design projects planned throughout the year.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment