The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more19 pages, Aug 2017
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Copenhagen accounts for 22% of all inbound arrivals to Denmark. Active marketing of the city, increasing airline connectivity as well as the cruise market enjoying a period of great prosperity have resulted in a growing number of visitors and benefited the Danish capital. In 2017, in order to strengthen its attractiveness as a tourist destination, Copenhagen presented a new marketing focus and declared “the end of tourism as we know it” strategy by 2020 with a focus on “localhood” and a new take
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The total number of inbound city arrivals is expected to exceed three million in 2017. The city recorded a 9% CAGR over 2012-2017 in terms of inbound trips. Furthermore, the city has benefited from the booming number of cruise visitors, which doubled since 2005. In total, Cruise Copenhagen Network expects 850,000 cruise visitors in 2017.
Germany remains the most important source market, accounting for 17% of all foreign tourist overnights in Copenhagen. However, the share is much lower compared to more than half of all overnights when looking at the country as a whole, as the main attraction for Germans remains the Danish coastline.
For its efforts and actions, the city is recognised as one of the greenest cities in the world. More than 70% of all Copenhagen hotel rooms have an official eco-certification.
In order to ensure further attractiveness for airlines, Copenhagen Airport presented an expansion plan in 2016 with DKK20 billion planned investment. The goal is to create new capacity for aircraft and passengers, invest in cost-reduction projects for airlines doing business at the airport as well as strengthen domestic traffic.
Booming tourism attracts new investment into the city’s hotels and other lodging, even though Airbnb is increasing its presence in the city with more than 20,000 available apartments in 2017.
In 2017, Copenhagen Airport received two awards at Skytrax World. The airport was named as Best Airport in Northern Europe and won the award for Best Airport Security Processing.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.