Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

City Travel Briefing: Copenhagen

19 pages, Aug 2017

US$525

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Copenhagen accounts for 22% of all inbound arrivals to Denmark. Active marketing of the city, increasing airline connectivity as well as the cruise market enjoying a period of great prosperity have resulted in a growing number of visitors and benefited the Danish capital. In 2017, in order to strengthen its attractiveness as a tourist destination, Copenhagen presented a new marketing focus and declared “the end of tourism as we know it” strategy by 2020 with a focus on “localhood” and a new take

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

More visitors

The total number of inbound city arrivals is expected to exceed three million in 2017. The city recorded a 9% CAGR over 2012-2017 in terms of inbound trips. Furthermore, the city has benefited from the booming number of cruise visitors, which doubled since 2005. In total, Cruise Copenhagen Network expects 850,000 cruise visitors in 2017.

Germany as leading source market

Germany remains the most important source market, accounting for 17% of all foreign tourist overnights in Copenhagen. However, the share is much lower compared to more than half of all overnights when looking at the country as a whole, as the main attraction for Germans remains the Danish coastline.

Sustainable city

For its efforts and actions, the city is recognised as one of the greenest cities in the world. More than 70% of all Copenhagen hotel rooms have an official eco-certification.

CPH further goals

In order to ensure further attractiveness for airlines, Copenhagen Airport presented an expansion plan in 2016 with DKK20 billion planned investment. The goal is to create new capacity for aircraft and passengers, invest in cost-reduction projects for airlines doing business at the airport as well as strengthen domestic traffic.

Prosperity of lodging

Booming tourism attracts new investment into the city’s hotels and other lodging, even though Airbnb is increasing its presence in the city with more than 20,000 available apartments in 2017.

International awards for Copenhagen Airport

In 2017, Copenhagen Airport received two awards at Skytrax World. The airport was named as Best Airport in Northern Europe and won the award for Best Airport Security Processing.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Macro View

Business dynamics

Destination dynamics

T ourism board strategy and competitive position

Destination Dynamics

Inbound tourism performance

Domestic tourism performance

Lodging landscape

Connectivity

Smart city i nnovations

In-destination activities (1)

In-destination activities (2)

Future Outlook

SWOT: Copenhagen

Future outlook

Key takeaways

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

City Travel Briefing: Copenhagen

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

More visitors

Germany as leading source market

Sustainable city

CPH further goals

Prosperity of lodging

International awards for Copenhagen Airport

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Macro View

Business dynamics

Destination dynamics

T ourism board strategy and competitive position

Destination Dynamics

Inbound tourism performance

Domestic tourism performance

Lodging landscape

Connectivity

Smart city i nnovations

In-destination activities (1)

In-destination activities (2)

Future Outlook

SWOT: Copenhagen

Future outlook

Key takeaways

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports