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Strategy Briefing

City Travel Briefing: Geneva

May 2012

US$525

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Geneva is a hotspot for European business travellers, with its MICE industry benefiting from the many multinational companies and international organisations based in the city. Leisure travel is less well represented, despite recent attempts by the city’s tourism professionals to attract more weekend visitors. The majority of visitors are from Europe, US and the Middle East, with the BRIC countries emerging as new source markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Key Facts

Macro view

Geneva tourism strategy

SWOT: Geneva

Tourism Flows

A rrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

S upply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Geneva

Infrastructure

Future outlook for transportation

Attractions

Tourist visitor attractions

Events

F uture outlook for attractions

Report Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

City Travel Briefing: Geneva

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Geneva tourism strategy

SWOT: Geneva

Tourism Flows

A rrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

S upply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Geneva

Infrastructure

Future outlook for transportation

Attractions

Tourist visitor attractions

Events

F uture outlook for attractions

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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