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Strategy Briefing

City Travel Briefing: Lagos

26 pages, Apr 2013

US$525

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tourism in Lagos has grown in recent years, as the government has strong ambitions for the sector. There is also rising interest from international brands like InterContinental and Hilton in expanding in Lagos, and development work on a new airport started in 2012. This will make the city attractive to a growing number of tourists. Meanwhile, Lagos is becoming renowned for its sports events and competitions, and for its thriving filming industry, which is attracting regional tourists.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Improving infrastructure helps overcome challenges

Key Facts

Lagos: Nigeria’s economic engine

Strategic f ocus on quality of infrastructure and local heritage

SWOT: Challenges stem from the country’s instability

Tourism Flows

Regional tourism dominates with growth in international arrivals

Business continues to lead with niche leisure tourism growing

Lagos dominates as a domestic tourism destination

Lagos to compete as the region’s “Nollywood”

Travel Accommodation

New supply in the high-end segment

Occupancy grows, but 2012 performance shaky

Growing supply will lead to a drop in ADR and occupancy

Transportation

Air transportation remains the most convenient mode of transport

A new airport will cater to growing number of airlines

Air to continue growing while development works on rail begin

Attractions

A mix of heritage and culture offers diverse experiences

Lagos’s MICE events add to the city’s business edge

Better communication and increasing specialisation expected

Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

City Travel Briefing: Lagos

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Improving infrastructure helps overcome challenges

Key Facts

Lagos: Nigeria’s economic engine

Strategic f ocus on quality of infrastructure and local heritage

SWOT: Challenges stem from the country’s instability

Tourism Flows

Regional tourism dominates with growth in international arrivals

Business continues to lead with niche leisure tourism growing

Lagos dominates as a domestic tourism destination

Lagos to compete as the region’s “Nollywood”

Travel Accommodation

New supply in the high-end segment

Occupancy grows, but 2012 performance shaky

Growing supply will lead to a drop in ADR and occupancy

Transportation

Air transportation remains the most convenient mode of transport

A new airport will cater to growing number of airlines

Air to continue growing while development works on rail begin

Attractions

A mix of heritage and culture offers diverse experiences

Lagos’s MICE events add to the city’s business edge

Better communication and increasing specialisation expected

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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