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Strategy Briefing

City Travel Briefing: Madrid

Jun 2012

US$525

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Madrid has enhanced its touristic profile in recent years. Madrid offers a wide range of possibilities, including cultural, gastronomic, sporting and leisure, for all kind of visitors. Business tourists continue to be essential and the city is improving in this field attracting new tradeshows every year. For the first time, in 2011 international tourists surpassed national tourists. Madrid has also improved its accomodation (especially high class accomodation) and infrastructure to facilitate ac

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Key Facts

Macro view

Turismo de Madrid strategy

SWOT: Madrid

Tourism Flows

Inbound arrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

S upply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Madrid

Infrastructure

Future outlook for transportation

Attractions

Tourist visitor attractions

Events

F uture outlook for attractions

Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

City Travel Briefing: Madrid

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Turismo de Madrid strategy

SWOT: Madrid

Tourism Flows

Inbound arrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

S upply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Madrid

Infrastructure

Future outlook for transportation

Attractions

Tourist visitor attractions

Events

F uture outlook for attractions

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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