The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2015
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Marrakech is experiencing healthy growth and recovery in tourism arrivals despite the 2011 terrorist attack at Jemaa el Fna. A decline in arrivals from Europe is being compensated by growth from an increasingly diversified number of destinations. Chained hotels are investing heavily in the city which is a key cultural hub in the region. Marrakech attracts leisure tourists first and foremost, with an increased focus by the government on boosting business and MICE tourism which is lagging behind.
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Marrakech is first and foremost a city of culture and heritage and the leading leisure tourism destination in Morocco thanks to this positioning and appeal.
2013 and 2014 saw healthy growth in arrivals of international and domestic tourists, thanks to recovery in the global travel and tourism industry and improved safety and security in Marrakech.
Marrakech has been experiencing a shift and increasing diversification in source markets, which is most welcome for the city. An increase in arrivals from Arab and other countries is making up for the loss of European tourists.
Chained hotels are flooding the market in Marrakech, including luxury, 3- and 4-star hotels catering to leisure and business travellers alike.
Rapid growth in supply
The market is appealing to a large number of investors, and a large number of new openings are expected in 2015, 2016 and 2017, bringing well-known names such as the Baglioni and W Hotels to the city.
As the birthplace of the traditional Hammam, Marrakech also stands a strong chance of positioning itself among the leading health and wellness destinations, and hotels are taking advantage by offering good spa facilities.
Morocco is investing heavily in road and land transportation infrastructure development, while the airport of Marrakech is expected to see a new terminal open in 2015, benefiting overall tourism growth.
Festivals and events in Marrakech revolve around heritage, culture and the arts, with a rising yet limited number of trade events to appeal to business tourists.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.