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Strategy Briefing

City Travel Briefing: Marrakech

29 pages, Jan 2015

US$525

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Marrakech is experiencing healthy growth and recovery in tourism arrivals despite the 2011 terrorist attack at Jemaa el Fna. A decline in arrivals from Europe is being compensated by growth from an increasingly diversified number of destinations. Chained hotels are investing heavily in the city which is a key cultural hub in the region. Marrakech attracts leisure tourists first and foremost, with an increased focus by the government on boosting business and MICE tourism which is lagging behind.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

A city of heritage

Marrakech is first and foremost a city of culture and heritage and the leading leisure tourism destination in Morocco thanks to this positioning and appeal.

Healthy growth

2013 and 2014 saw healthy growth in arrivals of international and domestic tourists, thanks to recovery in the global travel and tourism industry and improved safety and security in Marrakech.

Shifting balance in source markets

Marrakech has been experiencing a shift and increasing diversification in source markets, which is most welcome for the city. An increase in arrivals from Arab and other countries is making up for the loss of European tourists.

Chained hotels taking over

Chained hotels are flooding the market in Marrakech, including luxury, 3- and 4-star hotels catering to leisure and business travellers alike.

Rapid growth in supply

The market is appealing to a large number of investors, and a large number of new openings are expected in 2015, 2016 and 2017, bringing well-known names such as the Baglioni and W Hotels to the city.

Health and wellness opportunity

As the birthplace of the traditional Hammam, Marrakech also stands a strong chance of positioning itself among the leading health and wellness destinations, and hotels are taking advantage by offering good spa facilities.

Improving transport infrastructure

Morocco is investing heavily in road and land transportation infrastructure development, while the airport of Marrakech is expected to see a new terminal open in 2015, benefiting overall tourism growth.

Leisure versus business events

Festivals and events in Marrakech revolve around heritage, culture and the arts, with a rising yet limited number of trade events to appeal to business tourists.

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Introduction

Scope

Key findings

Key Facts

Macro view

Conseil Regional du Tourisme de Marrakech strategy

SWOT: Marrakech

Tourism Flows

Inbound arrivals by country of origin

Inbound arrivals by month

Business versus leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

Supply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Marrakech

Infrastructure

Airport traffic

F uture outlook for transportation

Attractions

Tourist visitor attractions

Events

Future outlook for attractions

Report Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

City Travel Briefing: Marrakech

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

A city of heritage

Healthy growth

Shifting balance in source markets

Chained hotels taking over

Health and wellness opportunity

Improving transport infrastructure

Leisure versus business events

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Conseil Regional du Tourisme de Marrakech strategy

SWOT: Marrakech

Tourism Flows

Inbound arrivals by country of origin

Inbound arrivals by month

Business versus leisure

Domestic tourism

Future outlook for tourism flows

Travel Accommodation

Supply and pipeline

Hotel performance

Future outlook for travel accommodation

Transportation

Getting to Marrakech

Infrastructure

Airport traffic

F uture outlook for transportation

Attractions

Tourist visitor attractions

Tourist visitor attractions

Events

Future outlook for attractions

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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