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Strategy Briefing

City Travel Briefing: Mecca

28 pages, Jun 2018

US$525

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Mecca is home to the most sacred holy sites for Muslims around the world, attracting millions of tourists annually to perform religious duties. The Saudi Vision 2030 has increased investment in all sectors including tourism, and thus Mecca plans to double the capacity to accommodate more religious tourists. This is supported by other infrastructure developments such as high-speed rail networks, expansion of airports, and introducing digital solutions to assist pilgrims.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Holy destination for religious tourism

Mecca is a centre of Islam and home to the most sacred holy sites. Thus, while it is not the largest city in Saudi Arabia, it is in many ways the most strategic city in the Kingdom, attracting millions of Muslim tourists annually to perform religious duties.

Saudi 2030 Vision boosts investment in tourism

The Kingdom is undergoing rapid change to diversify the economy under the Saudi Vision 2030 initiative to bring the country forward in terms of technology and other advancements. The vision is supported by significant investments in all sectors,including tourism, and thus it is planned to double the capacity to accommodate more religious tourists for Mecca.

Lodging supply remains a challenge

The seasonality of religious tourist to Mecca, with peak season of Ramadan and Hajj, depict an undersupply of hotels and tourist facilities. Due to the lack of efficient public transport, the lodging sector continues to grow within Mecca and closer to the Grand Mosque.

Investment in infrastructure and services

The government has realised challenges to manage and facilitate a large number of religious pilgrims, and thus many infrastructure projects are likely to be completed in the near future, such as high-speed rail, metro networks and new airport terminals.

Raising profile of historic and archaeological sites

With many historic sites expensed during the expansion of the Holy Mosque, the government aims to preserve notable sites in Mecca, such as Thour mountain, Al Nour mountain, Taneem mosque, and raise the profile of these sites. There are plans to open Mecca Museum to highlight the historic significance of the city.

Value-added taxes and new visa prices may impact travel

Saudi Arabia introduced a Value Added Tax of 5% on goods and services,beginning 2018, as well as revised visa fees to increase tourism receipts. These steps are likely to impact the sector to some extent. However, in the larger picture industry trends such as the emergence of low-cost carriers and online travel platforms are likely to offset such effects.

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Introduction

Scope

Top 100 city destinations ranking

Key findings

Macro View

Business dynamics

Destination Dynamics

Tourism board strategy and competitive position

Inbound tourism performance

Domestic tourism performance

Lodging landscape

Major lodging sector projects

Connectivity

Smart city innovations

Future Outlook

SWOT: Mecca

Key takeaways

Appendix

City destinations ranking 1 to 13

City destinations ranking 14 to 26

City destinations ranking 27 to 39

City destinations ranking 40 to 52

City destinations ranking 53 to 65

City destinations ranking 66 to 78

City destinations ranking 79 to 91

City destinations ranking 92 to 100

Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

City Travel Briefing: Mecca

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Holy destination for religious tourism

Saudi 2030 Vision boosts investment in tourism

Lodging supply remains a challenge

Investment in infrastructure and services

Raising profile of historic and archaeological sites

Value-added taxes and new visa prices may impact travel

Want to find out more about this report?

Table of Contents

Introduction

Scope

Top 100 city destinations ranking

Key findings

Macro View

Business dynamics

Destination Dynamics

Tourism board strategy and competitive position

Inbound tourism performance

Domestic tourism performance

Lodging landscape

Major lodging sector projects

Connectivity

Smart city innovations

Future Outlook

SWOT: Mecca

Key takeaways

Appendix

City destinations ranking 1 to 13

City destinations ranking 14 to 26

City destinations ranking 27 to 39

City destinations ranking 40 to 52

City destinations ranking 53 to 65

City destinations ranking 66 to 78

City destinations ranking 79 to 91

City destinations ranking 92 to 100

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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