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Strategy Briefing

City Travel Briefing: Munich

Sep 2013

US$525

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In 2012, inbound tourism to Munich recorded a positive performance for the 10th consecutive year. Growth was driven by a strong performance both by traditional source markets, such as the US and Japan, and by emerging markets, such as the Gulf States and the BRICs. The city is an important business tourism destination, but the tourism council strategy is currently focusing on increasing cultural tourism. Shopping tourism from emerging markets is expected to be another factor in growth in the com

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Key Facts

Macro view

Munich tourism board strategy

SWOT: Munich

Tourism Flows

Inbound arrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows: Opportunities

Future outlook for tourism flows: Challenges

Travel Accommodation

Supply and pipeline

Hotel performance

Future outlook for travel accommodation: Opportunities

Future outlook for travel accommodation: Challenges

Transportation

Getting to Munich

Infrastructure

Future outlook for transportation: Opportunities

Future outlook for transportation: Challenges

Attractions

Tourist visitor attractions

Events

Attracting young people and families

Natural attractions, a key strength for the city

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

City Travel Briefing: Munich

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Munich tourism board strategy

SWOT: Munich

Tourism Flows

Inbound arrivals

Business vs leisure

Domestic tourism

Future outlook for tourism flows: Opportunities

Future outlook for tourism flows: Challenges

Travel Accommodation

Supply and pipeline

Hotel performance

Future outlook for travel accommodation: Opportunities

Future outlook for travel accommodation: Challenges

Transportation

Getting to Munich

Infrastructure

Future outlook for transportation: Opportunities

Future outlook for transportation: Challenges

Attractions

Tourist visitor attractions

Events

Attracting young people and families

Natural attractions, a key strength for the city

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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