City Travel Briefing: Paris

November 2018

Paris has been resilient as one of the world’s leading tourist destinations, despite a host of challenges related to security, accommodation and overcrowding. With a clear focus on reinventing the city for the modern traveller by transforming its infrastructure, culture and attractions, Paris is well placed to compete with emerging cities vying to become the tourist destination of choice. This report outlines Paris’s strategy to attract new (and old) holidaymakers to visit the French capital.

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Key Findings

An exceptional year for Paris

The charm offensive to woo back tourists frightened off by the terror attacks of 2015 in Paris and Nice has been so successful that France is now struggling to cope with record numbers of visitors, bringing fears of over-tourism. After an exceptional year in terms of international tourist arrivals to Paris in 2017, 2018 tourism is forecast to beat all the records, even though growth in visitors from China and Japan is slowing.

Brexit provides opportunity for business travel

Paris has an opportunity to capitalise on the nervousness shown by multinationals to locate in London in the wake of the Brexit vote, and to attract new companies to the fast-growing La Défense business district.

Better connections

Paris is investing heavily in its infrastructure as part of the Grand Paris project, which will see faster connections between the city and its two major airports, as well as improving links within the core city and the suburbs.

Lack of affordable accommodation

The city is ranked the second most expensive in Europe for hotel room rates, which has led to the rapid increase of Airbnb listings. Paris needs to build several affordable hotels to appeal to visitors with lower disposable incomes. Battling against the effects of online letting services, such as Airbnb, the city council is targeting "professionals disguised as amateurs”.

2024 Summer Olympics

The “city of light” is transforming itself into a sporting mecca. Already host to some of the world’s most prestigious sporting events, the 2024 summer Olympics will take place in Paris. Furthermore, the victory of “les Bleus” in the FIFA world cup during the summer of 2018 is a spotlight for France, Paris and its tourism.


Top 100 City Destinations Ranking
Key findings

Macro View

Business dynamics

Destination Dynamics

Tourism board strategy
Competitive position
Inbound tourism performance
The Chinese “Operation S eduction”
Domestic tourism performance
Business travel (1)
Business travel (2)
Lodging landscape
Leading airports and airport traffic performance
Infrastructure developments
Smart city innovations
Responsible tourism
In-destination activities (1)
In-destination activities (2)
In-destination activities (3)

Future Outlook

SWOT: Paris
Key takeaways


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Report Definitions

Data parameters and report definitions


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