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Strategy Briefing

City Travel Briefing: São Paulo

Aug 2015

US$525

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

São Paulo is a “must visit” destination in Brazil due to its wide variety of attractions and cultural diversity. Always referred to as a business destination, the city is successfully repositioning itself as a leisure destination and attracting a larger number of tourists each year.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

A city for everyone

São Paulo offers a number of tourist attractions, rich gastronomy, high-profile business activity, and diverse cultural and entertainment options that are effective in reaching out to a broad tourist base.

Longer stays

Visitors are staying longer in São Paulo thanks to its successful repositioning as a leisure destination.

Argentinean invasion

In 2014, Argentineans invaded São Paulo to watch FIFA World Cup games and became the main source market to the city, leaving Americans lagging behind.

International arrivals

As LATAM centres its long haul operations in São Paulo, the city benefits from the increased international passenger traffic the airline is bringing to and from the city destination.

MICE tourism

With one of the best conventions and meetings infrastructures in Brazil, MICE tourism will continue to drive visitation and spending in São Paulo.

Security

Security remains a concern, given the relatively high incidences of crime in the city of São Paulo.

2016 Olympic Games

The 2016 Olympic Games are likely to boost tourism flows and help to further consolidate the competitive positioning of São Paulo as a host of large international events in Brazil and abroad.

Not so bright future

A fragile economic environment in Brazil is expected to raise costs in the short term and make a trip to São Paulo more costly than it already is, having a direct impact on future performance.

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Introduction

Scope

Key findings

Key Facts

Macro view

SPTuris strategy

2014: Difficult year for São Paulo

Three main business districts to visit

SWOT: São Paulo

Flows

2014 FIFA World Cup boosts international arrivals

Argentineans invade São Paulo for the love of the game

More attractions to push leisure tourism

MICE tourism still key for growth

Excellence in hospital infrastructure and services

City breaks and shopping are the main reasons for leaving the city

Future outlook for tourism flows

Lodging

Large and diverse hotel supply

RevPAR growth driven by higher ADRs

Hotel guests at a glance

Future outlook for lodging

Travel modes

Getting to São Paulo

Pricing is key to drive bus transportation

Home to the largest airport in Brazil and Latin America

LATAM centres international operations in São Paulo

Congonhas continues to operate over capacity

Viracopos wants a bigger share of the market

F uture outlook for travel modes

Activities

Leading a ttractions

Filled sports and culture agenda

São Paulo is LGBT friendly

Rich and contemporary gastronomy

Focus on 2016 Olympic Games

F uture outlook for activities

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

City Travel Briefing: São Paulo

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

A city for everyone

Longer stays

Argentinean invasion

International arrivals

MICE tourism

Security

2016 Olympic Games

Not so bright future

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

SPTuris strategy

2014: Difficult year for São Paulo

Three main business districts to visit

SWOT: São Paulo

Flows

2014 FIFA World Cup boosts international arrivals

Argentineans invade São Paulo for the love of the game

More attractions to push leisure tourism

MICE tourism still key for growth

Excellence in hospital infrastructure and services

City breaks and shopping are the main reasons for leaving the city

Future outlook for tourism flows

Lodging

Large and diverse hotel supply

RevPAR growth driven by higher ADRs

Hotel guests at a glance

Future outlook for lodging

Travel modes

Getting to São Paulo

Pricing is key to drive bus transportation

Home to the largest airport in Brazil and Latin America

LATAM centres international operations in São Paulo

Congonhas continues to operate over capacity

Viracopos wants a bigger share of the market

F uture outlook for travel modes

Activities

Leading a ttractions

Filled sports and culture agenda

São Paulo is LGBT friendly

Rich and contemporary gastronomy

Focus on 2016 Olympic Games

F uture outlook for activities

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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