The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2015
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São Paulo is a “must visit” destination in Brazil due to its wide variety of attractions and cultural diversity. Always referred to as a business destination, the city is successfully repositioning itself as a leisure destination and attracting a larger number of tourists each year.
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São Paulo offers a number of tourist attractions, rich gastronomy, high-profile business activity, and diverse cultural and entertainment options that are effective in reaching out to a broad tourist base.
Visitors are staying longer in São Paulo thanks to its successful repositioning as a leisure destination.
In 2014, Argentineans invaded São Paulo to watch FIFA World Cup games and became the main source market to the city, leaving Americans lagging behind.
As LATAM centres its long haul operations in São Paulo, the city benefits from the increased international passenger traffic the airline is bringing to and from the city destination.
With one of the best conventions and meetings infrastructures in Brazil, MICE tourism will continue to drive visitation and spending in São Paulo.
Security remains a concern, given the relatively high incidences of crime in the city of São Paulo.
The 2016 Olympic Games are likely to boost tourism flows and help to further consolidate the competitive positioning of São Paulo as a host of large international events in Brazil and abroad.
A fragile economic environment in Brazil is expected to raise costs in the short term and make a trip to São Paulo more costly than it already is, having a direct impact on future performance.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.