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Strategy Briefing

City Travel Briefing: Sydney

35 pages, Aug 2015

US$525

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sydney is experiencing growth in international arrivals, faster than domestic tourism which still dominates. There is strong competition from domestic and regional destinations luring tourists away to places such as Tokyo, Japan. Sydney hosted the ICC Cricket World Cup in 2015 and remains a key sports destination. Hotel supply is growing at a slow rate, with many refurbishments bringing old properties back to life. A new airport has been approved and will begin construction in 2016.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Tourism from China forges ahead

Strong growth in arrivals from China continue although many Asian destinations see a decline in arrivals to Sydney because of competition from destinations such as Japan.

Domestic tourism recovers after slow growth

The overvalued Australian dollar led domestic tourists to choose international destinations over Sydney, and growth remains lower than international tourism although a recovery is expected.

International business tourism shrinks as percentage of total

International business tourism has decreased as a percentage of total in the past 10 years, and Sydney’s new convention centre should help achieve a turnaround.

Hotel refurbishments across the board

While supply is slow to come to this market, hotel refurbishments are widespread with many hotels reopening with a better value proposition after extensive works.

Slow growth in supply

There is a slow growth in supply and investors continue to fear Sydney as a result of the oversupply that flooded the market ahead of the 2000 Olympics leaving many rooms empty as a consequence.

New airport set for construction

Despite controversy and criticism, the new airport plans were approved in 2014 and construction will begin in 2016 on a first runway.

Qantas recovers slowly

Qantas struggled with heavy losses during a few years and is starting to experience a turnaround which is leading to international expansions.

Cricket World Cup adds to high-profile international events

Sydney hosted five of the matches that took place during the ICC Cricket World Cup in 2015, with full capacity achieved at all matches; the final, however, was played in Melbourne.

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Introduction

Scope

Key findings

Key Facts

Macro view

Destination NSW: Promoting Sydney and New South Wales

Destination NSW strategy

SWOT: Sydney

Flows

Inbound arrivals

International business vs leisure

Banking on China

Sluggish British performance

Domestic tourism, types of tourism

Future outlook for tourism flows

Lodging

Supply slowly takes off

Refurbishments across the board

New outlets in the pipeline

Hotel performance

Future outlook for lodging

Travel Modes

Getting to Sydney

Airport traffic

A new airport for Sydney in the make

Airlines in Sydney

Future outlook for travel modes

Activities

Leading a ttractions

Leading attractions

Events

Case Study: The 2015 Cricket World Cup

F uture outlook for activities

Report Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

City Travel Briefing: Sydney

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Tourism from China forges ahead

Domestic tourism recovers after slow growth

International business tourism shrinks as percentage of total

Hotel refurbishments across the board

Slow growth in supply

New airport set for construction

Qantas recovers slowly

Cricket World Cup adds to high-profile international events

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Facts

Macro view

Destination NSW: Promoting Sydney and New South Wales

Destination NSW strategy

SWOT: Sydney

Flows

Inbound arrivals

International business vs leisure

Banking on China

Sluggish British performance

Domestic tourism, types of tourism

Future outlook for tourism flows

Lodging

Supply slowly takes off

Refurbishments across the board

New outlets in the pipeline

Hotel performance

Future outlook for lodging

Travel Modes

Getting to Sydney

Airport traffic

A new airport for Sydney in the make

Airlines in Sydney

Future outlook for travel modes

Activities

Leading a ttractions

Leading attractions

Events

Case Study: The 2015 Cricket World Cup

F uture outlook for activities

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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