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Strategy Briefing

City Travel Briefing: Taipei, Taiwan

18 pages, Aug 2017

US$525

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Taipei City is a notable urban destination in Asia, given its considerable size, diversity, award-winning cuisine and effective transportation system. Taipei remains the main destination in Taiwan for inbound visitors and continues to be positioned as a shopping destination and a foodie hotspot, with its cheap street and casual cuisine.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Popular urban destination

Taipei remains the main destination for visitors, and is positioned as a shopping destination and a foodie hotspot, with its cheap street and casual cuisine.

Inbound arrivals

The largest source market, mainland China, registered a sharp fall in tour groups, while international tourists saw record growth. The government’s New Southbound Policy, focusing on emerging markets, registered positive results.

Increased competition within country

Taiwan has changed its brand strategy to overseas markets. The country now readily promotes new types of destinations and experiences such as rural scenery. Improved direct access to other cities is set to become challenge to Taipei in terms of city arrivals.

Domestic tourism

The Tourism Bureau has offered subsidies to help travel agencies affected by the decline in Chinese tour groups, and assist them to transform business models sustainably by boosting domestic travel and emerging source markets.

Short-term rentals

Airbnb returned to Taiwan after months of suspension due to security and taxation issues. Airbnb shifted to focus on licensed bed-and-breakfasts, and partner with local regulators on tourism promotions.

Smart city

“Tourism 2020 – A Sustainable Tourism Development Strategy for Taiwan”, promotes “smart tourism”, with numerous digital and mobile initiatives introduced, significantly enhancing Taipei as a smart city.

Improved infrastructure

The opening of Taiwan Taoyuan International Airport Mass Rapid Transit (MRT) and airline check-in services at the station have significantly reduced travelling times.

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Introduction

Scope

Key findings

Macro View

Business dynamics

Destination Dynamics

Tourism board strategy and competitive position

Inbound tourism performance

Domestic tourism performance

Lodging landscape

Connectivity

Smart city innovations

In-destination activities

Future Outlook

SWOT: Taipei

Key takeaways

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

City Travel Briefing: Taipei, Taiwan

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Popular urban destination

Inbound arrivals

Increased competition within country

Domestic tourism

Short-term rentals

Smart city

Improved infrastructure

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Macro View

Business dynamics

Destination Dynamics

Tourism board strategy and competitive position

Inbound tourism performance

Domestic tourism performance

Lodging landscape

Connectivity

Smart city innovations

In-destination activities

Future Outlook

SWOT: Taipei

Key takeaways

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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