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Strategy Briefing

City Travel Briefing: Venice

Jul 2012

US$525

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Venice boasts a unique tourist offer thanks to its setting and architectural masterpieces. Tourism flows to the city recorded a very strong performance in 2011 and are expected to continue to grow in the coming years. This growth will be driven by the increased popularity of cultural tourism, by the measures implemented by the city council, including infrastructural improvements, and the organization of cultural events. Venice is also expected to benefit from its popularity in BRIC countries.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

The Venice Brand

Strategic Position

Key Facts

Macro insight

SWOT: Venice

Tourism Flows

Tourism overview: International and domestic

Inbound arrivals

Business vs leisure arrivals

Domestic tourism trends

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Competitive environment

Opportunities and future outlook

Transportation

Getting to Venice

Infrastructure developments

Leading airports

Outbound tourism trends

The strong relation of Venice with the sea

Opportunities and future outlook

Attractions and Activities

Tourist attractions

Popular activities

Events

Opportunities and future outlook

Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

City Travel Briefing: Venice

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The Venice Brand

Strategic Position

Key Facts

Macro insight

SWOT: Venice

Tourism Flows

Tourism overview: International and domestic

Inbound arrivals

Business vs leisure arrivals

Domestic tourism trends

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Competitive environment

Opportunities and future outlook

Transportation

Getting to Venice

Infrastructure developments

Leading airports

Outbound tourism trends

The strong relation of Venice with the sea

Opportunities and future outlook

Attractions and Activities

Tourist attractions

Popular activities

Events

Opportunities and future outlook

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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