Clarins SA in Beauty and Personal Care

Company Profile

About This Report

Oct 2015

Clarins SA, a premium beauty company specialising in fragrances and skin care, has been re-privatised since it delisted from the Paris Stock Exchange in 2010. With heavy dependence on developed markets and revenues coming primarily from its eponymous brand, Clarins has been looking for ways to revitalise its image and penetrate further emerging markets. Alignment with fashion has been a key strategy in its fragrances as has expansion in Asia for its skin care lines.

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Clarins SA in Beauty and Personal Care

Euromonitor International's report on Clarins SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Clarins SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Clarins SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Clarins SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic evaluation

Key company facts
SWOT: Clarins SA
Strategic objectives and challenges

Competitive positioning

Underexposure to Asia Pacific hinders growth for Clarins
Top companies lead sales and growth in premium cosmetics

Market assessment

Overreliance on saturated developed markets
Premium men’s grooming holds potential for Clarins

Geographic and category opportunities

Clarins holds on but competition intensifies in premium fragrances


MEA and Latin America remain key focus for Clarins
Western Europe maintains its lead for Clarins
Clarins fails to make an impact in skin care-dominated Asia Pacific
Clarins stabilises its position in Western Europe
The US becomes Clarins’s biggest facial care market
Body care remains under pressure but enjoys growth in Asia
Asia Pacific: Premium skin care remains in the hands of regionals
Anti-agers lead Clarins’ sales but body care dependence continues
Premium men’s skin care remains an area of focus
Keeping up with trends in sun care key to success for Clarins

Brand strategy

Eponymous brand holds lion’s share of Clarins value sales in 2014
Clarins is skin deep
Thierry Mugler remains concentrated on women
Azzaro a breakthrough in men’s fragrances with potential for unisex


Limited production and distribution reflect premium positioning


A new era for Clarins?

Appendix: Competitor Analytics

Competitor Analytics tool

Appendix : Competitor Analytics