Clorox Co, The in Home Care

Company Profile

About This Report

Aug 2015

US company Clorox is the world’s largest producer of bleach and the leading player in bleach, surface care and toilet care in its domestic market. This profile analyses the company’s strategies to build on its established brand strength and develop its product offer in line with evolving challenges in the US market. It also examines Clorox’s efforts to extend its presence in expanding emerging markets in Latin America and the Middle East and Africa.

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Clorox Co, The in Home Care

Euromonitor International's report on Clorox Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Clorox Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Clorox Co, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Clorox Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance in 2014
Financial performance - first nine months 2015
SWOT: Clorox Co, The
Strategic challenges and objectives

Competitive Positioning

Looking beyond the US for growth
Emerging markets key to strongest performances
Little movement at the top
Reckitt Benckiser the key competitor in global home care
Taking on Reckitt Benckiser in the Americas

Market Assessment

Reducing reliance on native region
International profile risks missing out on opportunities
Platform for expansion in growth categories

Market and Category Assessment

Dominant force in US bleach
Opportunities in Latin America
Growth potential in key MEA market
Poor domestic performance in multi-purpose cleaners
Hygiene concerns drive demand for established brands
Expanding in wipes
Potential for surface care expansion beyond the US
Strong performance in US toilet care
Toilet care growth potential in Saudi Arabia

Brand Strategy

Growing onus on brand development
Central role for Clorox
Significant change of approach for Green Works


Native region continues to dominate operations


Diversification and refinement


Competitor Analytics tool
Market Overlap
Overlap Matrices