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About This Report
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Having been at the forefront of the rise of accessible luxury, Coach finds itself in a challenging position. This profile analyses Coach’s strategic responses to the erosion of its luxury status and increasing competition from dynamic rivals in the accessible luxury segment, and examines its efforts to move beyond luxury accessories and cast itself as a lifestyle brand.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Coach Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of Coach Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coach Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Coach Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial performance in 2014
Financial performance in H1 2015
SWOT: Coach Inc
Strategic challenges and objectives
Competitive Positioning
Strong period ends with significant dip
LVMH remains clear of rivals
Leading players increase global share
Market Assessment
China grows in significance
Two regions dominate Coach’s operations
Strong focus on luxury accessories
Geographic and Category Assessment
Core market to lead luxury accessories growth
Taste for accessible luxury fading in the US
Increasing competition in Japan
Opportunities and threats in China
Growing focus on apparel and footwear
Leading brand in Japan
Domestic expansion in footwear
Potential for diversification in China
Significant competition in accessible luxury travel goods
Lacking presence in leading luxury timepieces growth market
China to lead global growth
Opportunity to make greater use of fragrances
Brand Strategy
Addressing problems through new brand strategy
Operations
Outsourced production model
Recommendations
Build brand identity and target Chinese consumers
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011