Coach Inc in Luxury Goods

Company Profile

About This Report

Mar 2015

Having been at the forefront of the rise of accessible luxury, Coach finds itself in a challenging position. This profile analyses Coach’s strategic responses to the erosion of its luxury status and increasing competition from dynamic rivals in the accessible luxury segment, and examines its efforts to move beyond luxury accessories and cast itself as a lifestyle brand.

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Coach Inc in Luxury Goods

Euromonitor International's report on Coach Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Coach Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coach Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coach Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance in 2014
Financial performance in H1 2015
SWOT: Coach Inc
Strategic challenges and objectives

Competitive Positioning

Strong period ends with significant dip
LVMH remains clear of rivals
Leading players increase global share

Market Assessment

China grows in significance
Two regions dominate Coach’s operations
Strong focus on luxury accessories

Geographic and Category Assessment

Core market to lead luxury accessories growth
Taste for accessible luxury fading in the US
Increasing competition in Japan
Opportunities and threats in China
Growing focus on apparel and footwear
Leading brand in Japan
Domestic expansion in footwear
Potential for diversification in China
Significant competition in accessible luxury travel goods
Lacking presence in leading luxury timepieces growth market
China to lead global growth
Opportunity to make greater use of fragrances

Brand Strategy

Addressing problems through new brand strategy


Outsourced production model


Build brand identity and target Chinese consumers