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Company Profile
Coach Inc in Personal Accessories
31 pages, Nov 2012
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Coach remains heavily reliant on the US market for sales, although it is aggressively pursuing a stronger Chinese presence. The company has been taking greater control over its retail distribution network in recent years, and most recently acquired its South Korean, Malaysian, Taiwanese and Singaporean operations from local partners. The move is part of a wider strategy to diversify into new markets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Coach Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy.
Company and market share data provide a detailed look at the financial position of Coach Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coach Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Coach Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Personal Accessories research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Coach remains reliant on US but fast growing in China
Coach enjoys another strong year
North American sales slow in late in 2012
SWOT: Coach Inc
Key strategic challenges and objectives
Competitive Positioning
Top 10 dominated by luxury in personal accessories
Coach outperforms, driven by US market in 2011
Market Assessment
China to dwarf all others in personal accessories growth
Coach focuses almost entirely on bags and luggage
Coach looks to reduce reliance on US market
Category and Geographic O pportunities
Pursue e-commerce strategy to minimise expansion costs in China
Category and Geographic Opportunities
Economic concerns will continue to stifle Western Europe
Consider Turkey for new market entry
Target upper-middle-class aspirational consumers in China
Weakness in Chinese men’s watches should be addressed
Coach faces stronger competition in US market from Michael Kors
Coach becomes more aggressive in targeting men
Brand Strategy
Coach looks to social media to attract fashionphiles
Coach seeks to establish true luxury brand with Reed Krakoff
O perations
Coach seeks to regain control over its retail distribution
Recommendations
Key priority is in Chinese market
Report Definitions
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- FolliFollie Group in Personal Accessories | Nov 2017
- FolliFollieGroup in Personal Accessories | Apr 2016
- Fossil Group Inc in Personal Accessories | Sep 2017
- LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories | Jan 2014
- Michael Kors Holdings Ltd in Personal Accessories | Jan 2018
- Samsonite International SA in Personal Accessories | Oct 2017
- VF Corp in Personal Accessories | Aug 2016
Complete Catalogue
Company Reports
- FolliFollie Group in Personal Accessories | Nov 2017
- FolliFollieGroup in Personal Accessories | Apr 2016
- Fossil Group Inc in Personal Accessories | Sep 2017
- LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories | Jan 2014
- Michael Kors Holdings Ltd in Personal Accessories | Jan 2018
- Samsonite International SA in Personal Accessories | Oct 2017
- VF Corp in Personal Accessories | Aug 2016