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Coca-Cola in Soft Drinks

July 2018

The Coca-Cola Company is the largest brand owner, producer and distributor of global soft drinks. It is in the process of a major transformation of company strategy, diversifying its product mix, entering new categories, and seeking to reach new, high-value beverage occasions both inside and outside the home.

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Overview:

Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
Creating a ‘total beverage company’
Refranchising of bottling operations nears completion
Coca-Cola’s new global bottling system (July 2018)
Brand strategy

Competitive Positioning

Competitor analytics
Coca-Cola’s brand strategy: explore, challenge and lead
Jugos Del Valle is a growth model brand for the company
Diversifying product mix: key brand acquisitions and investments

Category Review

Carbonates: innovating in low-calorie cola
Could mixers and adult sparkling drinks be a way forward?
Bottled water: finding value opportunities across hydration
Shifting the mix towards functional, flavoured and sparkling water
A wide range of styles and price-tiers in the juice brand portfolio
An ‘Innocent’ success story in super-premium juice
RTD Tea: honest, fuse and ayataka lead the way
Powerade the patient challenger, as energy is outsourced to Monster
RTD coffee: a growing stable of brands across occasions
Where next? alcohol, dairy and powdered nutrition on the agenda
Long-term, will Coca-Cola’s operations in Japan become the new model?

Prospects

Prospects for The Coca-Cola company

Appendix: Competitor Analytics

Competitor Analytics tool
Overview
Competitors
Market overlap
Treemap
Overlap Matrices
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Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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