The Coca-Cola Company is the largest brand owner, producer and distributor of global soft drinks. It is in the process of a major transformation of company strategy, diversifying its product mix, entering new categories, and seeking to reach new, high-value beverage occasions both inside and outside the home.
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Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.
Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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