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Strategy Briefing

Coffee Global Corporate Strategy

Oct 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Nestlé continues to hold a strong position in global coffee by value. While it is desperate to address its weakness in the US pod market, soon-to-be merged entity Jacobs Douwe Egberts (JDE) is likely to post a real threat to Nestlé’s global leadership. Technological innovation is a constant challenge and opportunity to sustain consumer loyalty and fend off compatible products. Nestlé’s VertuoLine and Keurig 2.0 marked the highlights of coffee pod systems in 2014.

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title

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Nestlé still a strong leader in instant coffee

Nestlé’s instant coffee dominance and the Nespresso and Nescafé Dolce Gusto’s expansion, firmly underpinned the company’s clear leadership in global coffee; in off-trade value terms. However, while the company has the most balanced geographic coverage, it is weak in coffee beans and shows no clear intention to develop the beans category further.

Competition in the formation of Jacobs Douwe Egberts (JDE)

The pending JDE deal shows that private investors can be instrumental in shaping the market landscape. The potential opportunity for leveraging Mondelez and DEMB’s facilities, can make JDE a number one coffee player in off-trade volume terms and therefore JDE can become a real threat to Nestlé.

US coffee pod hot spot

The US pod market continues its boom and attracts considerable investment and market development. Keurig is continuing to establish alliances with mainstream brands to sustain consumer loyalty to the Keurig system. The launch of Keurig 2.0 is the latest attempt to fend off growing competition from compatible products and also shows the importance of product differentiation.

Instant coffee will see no change of market leader

Nescafé’s solid position in instant coffee is unlikely to be challenged by JDE in the immediate future; the combined geographies of Mondelez and DEMB are still not wide and powerful enough to take on Nestlé and instant coffee is not a strength of either partner.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Strategic Evaluation

Major companies’ revenues: Nestlé leads, Keurig outpaces

Weight of coffee in the corporate fmcg retail basket

Top line coffee growth strategies: Nestlé, Mondelez and DEMB

Top line coffee growth strategies: Strauss, Lavazza and Tchibo

Major players’ geographic white spaces and weak spots in 2013

White space discussion: Nestlé, Mondelez , DEMB and Keurig

White space discussion: Tchibo , JM Smucker and Lavazza

Competitive Landscape

Nestlé’s position still strong in overall coffee in 2013

Major players’ value growth vs global coffee market

Overview of category strengths and opportunities

Key findings of category strength and weakness

Potential Impact of JDE

Formation of JDE creates global shake-up

Highlights of ownership structure of JDE

The potential impact of JDE

New order in competition pyramid by off-trade volume with JDE

JDE: Near-term challenges and DEMB’s new parent

Understanding of DEMB’s parent JAB

JDE to consolidate its category presence in Western Europe

Growth Strategy for Instant Coffee

World top players in 2013: JDE no chance to challenge Nestlé yet

Nescafé remains Nestlé’s key brand and continue to dominate

Nestlé holds strong position in major growth markets

Mondelez UK share gains reflect opportunity in premium instant

In Hot Pursuit of Pod Opportunity

Global opportunities will remain biased in favour of fresh coffee

Gaining share in developed markets should be the key strategy

Commonalities in major pod markets

Keurig: Birth of Keurig 2.0 marks another eventful year in 2014

Nestlé : VertuoLine lands in US while Cube launches in Europe

Case study: Nestlé - leadership is challenged on all fronts

Global pods: Nespresso overtaken by Keurig amid US growth

Nespresso Cube: New automated retail vending concept

Exploration in US foodservice

Case study: US - pod battle

Competition landscape in the US pod market

The K-Cup barrier: Open system carrying multiple coffee brands

Possible Future Movements

The future of pods

Possible corporate movements: Nestlé, Keurig and JDE

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Megatrends

Strategy Briefing

Coffee Global Corporate Strategy

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Nestlé still a strong leader in instant coffee

Competition in the formation of Jacobs Douwe Egberts (JDE)

US coffee pod hot spot

Instant coffee will see no change of market leader

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Strategic Evaluation

Major companies’ revenues: Nestlé leads, Keurig outpaces

Weight of coffee in the corporate fmcg retail basket

Top line coffee growth strategies: Nestlé, Mondelez and DEMB

Top line coffee growth strategies: Strauss, Lavazza and Tchibo

Major players’ geographic white spaces and weak spots in 2013

White space discussion: Nestlé, Mondelez , DEMB and Keurig

White space discussion: Tchibo , JM Smucker and Lavazza

Competitive Landscape

Nestlé’s position still strong in overall coffee in 2013

Major players’ value growth vs global coffee market

Overview of category strengths and opportunities

Key findings of category strength and weakness

Potential Impact of JDE

Formation of JDE creates global shake-up

Highlights of ownership structure of JDE

The potential impact of JDE

New order in competition pyramid by off-trade volume with JDE

JDE: Near-term challenges and DEMB’s new parent

Understanding of DEMB’s parent JAB

JDE to consolidate its category presence in Western Europe

Growth Strategy for Instant Coffee

World top players in 2013: JDE no chance to challenge Nestlé yet

Nescafé remains Nestlé’s key brand and continue to dominate

Nestlé holds strong position in major growth markets

Mondelez UK share gains reflect opportunity in premium instant

In Hot Pursuit of Pod Opportunity

Global opportunities will remain biased in favour of fresh coffee

Gaining share in developed markets should be the key strategy

Commonalities in major pod markets

Keurig: Birth of Keurig 2.0 marks another eventful year in 2014

Nestlé : VertuoLine lands in US while Cube launches in Europe

Case study: Nestlé - leadership is challenged on all fronts

Global pods: Nespresso overtaken by Keurig amid US growth

Nespresso Cube: New automated retail vending concept

Exploration in US foodservice

Case study: US - pod battle

Competition landscape in the US pod market

The K-Cup barrier: Open system carrying multiple coffee brands

Possible Future Movements

The future of pods

Possible corporate movements: Nestlé, Keurig and JDE

Why buy this report?

Want to find out more about this report?

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