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Strategy Briefing

Coffee in 2018: The New Era of Coffee Everywhere

53 pages, Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Though growth in coffee is nothing new, the nature of this growth is shifting. Expansion continues, but from a wider range of categories, channels, and occasions, from ready-to-drink coffee to online commerce to coffee shops. This new report seeks to connect those dots, examining the world of coffee from end to end, and considering what’s next.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Coffee’s growth formula shifts

The leading drivers of growth in global coffee have shifted, as emerging regions such as China, as well as emerging categories such as ready-to-drink coffee, come to the fore.

New brewed beverages drive new occasions

While ready-to-drink coffee is still a relatively small category globally, the world of soft drinks is in flux, with bottled water taking share from seemingly every other category and consumer concerns about sugar growing – this creates real opportunity for innovative beverages.

Coffee shops and food service more important than ever

Away-from-home channels have become the most important drivers of innovation in global coffee, while also creating valuable consumer relationships in an era of growing internet commerce.

The race is on to serve coffee for every occasion

There is a great deal of growth in coffee, but the sources and channels are highly fragmented, favouring those able to operate across a wide range of occasions and buying channels.

More brands needed

It then follows that more brands are needed to serve this demand, particularly with many large global brands in a state of upheaval – successful global players must become more comfortable with larger portfolios and a wider range of points of sale.

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Introduction

Scope

Key findings

The era of good coffee everywhere is upon us

How is coffee changing?

A new view of the global coffee market

A new era for coffee: four key trends

Coffee at a Turning Point

Coffee enters a new phase of an impressive long-term growth story

Coffee combines enviable growth with significant global volume

Premiumisation continues across the globe

Consumers continue to trade up to better coffee, driving value sales

Yet the great coffee pod surge is slowing

Real threats to the pod category on the horizon

Emerging markets forge a new path

Coffee shop spending more important than ever

Asian coffee demand drives new segmentation

Grouping the key growth markets

What is driving growth in the key markets?

Looking ahead: China demand indicative of global shift

Three long-term shifts to watch

New Channels, New Disruption

Understanding a long-term shift in coffee distribution

Large scale shift to online, away-from-home channels

Internet retail penetration still low across global grocery

Subscriptions connect the coffee shop to the home

Out-of-home channels a story of roast and ground coffee

“Coffee-focused foodservice” continues to expand

Coffee and bakery-led cafés to define a new era for fast food

Convenience stores and traditional retail stay in the picture

How coffee shops can connect the dots

The “Coffee Everywhere” Era Begins

The next stage for coffee drinks

Water and “water-like” products to drive global beverage volumes

Sugar and safety concerns put more energy occasions in play

What occasions can coffee serve?

New products suggest new directions for coffee

Goodkind Coffee offers a (potential) glimpse of coffee’s future

Competitive Landscape

Finding a path in a more fragmented age

Leading coffee and tea players look to diversify

JAB’s growing empire reorders the world of coffee

Nestlé/Starbucks deal one of many to come

Internet retailing creates new opportunities for niche brands

Peet’s Coffee’s success points to a more regional, integrated model

Conclusion

Headwinds and looming issues

Final takeaways

Appendix

Definitions (1)

Definitions (2)

Definitions (3)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Coffee in 2018: The New Era of Coffee Everywhere

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Coffee’s growth formula shifts

New brewed beverages drive new occasions

Coffee shops and food service more important than ever

The race is on to serve coffee for every occasion

More brands needed

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The era of good coffee everywhere is upon us

How is coffee changing?

A new view of the global coffee market

A new era for coffee: four key trends

Coffee at a Turning Point

Coffee enters a new phase of an impressive long-term growth story

Coffee combines enviable growth with significant global volume

Premiumisation continues across the globe

Consumers continue to trade up to better coffee, driving value sales

Yet the great coffee pod surge is slowing

Real threats to the pod category on the horizon

Emerging markets forge a new path

Coffee shop spending more important than ever

Asian coffee demand drives new segmentation

Grouping the key growth markets

What is driving growth in the key markets?

Looking ahead: China demand indicative of global shift

Three long-term shifts to watch

New Channels, New Disruption

Understanding a long-term shift in coffee distribution

Large scale shift to online, away-from-home channels

Internet retail penetration still low across global grocery

Subscriptions connect the coffee shop to the home

Out-of-home channels a story of roast and ground coffee

“Coffee-focused foodservice” continues to expand

Coffee and bakery-led cafés to define a new era for fast food

Convenience stores and traditional retail stay in the picture

How coffee shops can connect the dots

The “Coffee Everywhere” Era Begins

The next stage for coffee drinks

Water and “water-like” products to drive global beverage volumes

Sugar and safety concerns put more energy occasions in play

What occasions can coffee serve?

New products suggest new directions for coffee

Goodkind Coffee offers a (potential) glimpse of coffee’s future

Competitive Landscape

Finding a path in a more fragmented age

Leading coffee and tea players look to diversify

JAB’s growing empire reorders the world of coffee

Nestlé/Starbucks deal one of many to come

Internet retailing creates new opportunities for niche brands

Peet’s Coffee’s success points to a more regional, integrated model

Conclusion

Headwinds and looming issues

Final takeaways

Appendix

Definitions (1)

Definitions (2)

Definitions (3)

Why buy this report?

Want to find out more about this report?

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