Executive Summary

Mar 2019
PROSPECTS
Moderate growth driven by rise in instant coffee sales

Coffee in Belarus continued to see moderate double-digit volume growth in 2018, with demand being boosted by growing consumption of coffee and wide variety and availability in local retailers. The growing number of coffee shops and increasing availability of coffee through various channels continues to stimulate volume sales.

Economising trend has negative impact on coffee value sales

The economising trend continues to have a strong impact on local consumers, with many Belarusians remaining highly price sensitive. In order to encourage volume sales, many sellers offer price reductions and other deals.

Busy lifestyle trend boosts demand for instant coffee

The busy lifestyle of local consumers is stimulating the on-the-go consumption trend. As a result, more local consumers are looking for convenient, quick to prepare coffee options.

COMPETITIVE LANDSCAPE
Leading brands retain position due to wide variety, availability and advertising

Nestlé continued to lead sales in 2018 due to its dominance within instant coffee. The company continues to offer a wide variety of instant coffee products such as regular instant standard coffee and coffee mixes.

Growing number of coffee shops impacts retail sales

The availability of coffee on-trade continued to increase in 2018. Small size coffee shops continue to increase in number, making coffee more available.

Leading players offer wide range of new product developments

There were a large number of new product developments during 2017-18. For example, within instant coffee, Nestlé introduced Nescafé Cold in Gold, Barista and Crema flavours, which have different tastes targeted at the preferences of coffee lovers.

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Coffee in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Belarus?
  • What are the major brands in Belarus?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Belarus?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Belarus - Category analysis

HEADLINES

PROSPECTS

Moderate growth driven by rise in instant coffee sales
Economising trend has negative impact on coffee value sales
Busy lifestyle trend boosts demand for instant coffee

COMPETITIVE LANDSCAPE

Leading brands retain position due to wide variety, availability and advertising
Growing number of coffee shops impacts retail sales
Leading players offer wide range of new product developments

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Stable volume growth driven by increasing coffee sales
Lifestyle, economising, and health and wellness trends impact volume sales
Foreign competitors seeing increase in value share
Healthy lifestyles and convenient consumption affect new product development
Stable hot drinks sales to be supported by demand for coffee

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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