Coffee in Belarus continued to see moderate double-digit volume growth in 2018, with demand being boosted by growing consumption of coffee and wide variety and availability in local retailers. The growing number of coffee shops and increasing availability of coffee through various channels continues to stimulate volume sales.
The economising trend continues to have a strong impact on local consumers, with many Belarusians remaining highly price sensitive. In order to encourage volume sales, many sellers offer price reductions and other deals.
The busy lifestyle of local consumers is stimulating the on-the-go consumption trend. As a result, more local consumers are looking for convenient, quick to prepare coffee options.
Nestlé continued to lead sales in 2018 due to its dominance within instant coffee. The company continues to offer a wide variety of instant coffee products such as regular instant standard coffee and coffee mixes.
The availability of coffee on-trade continued to increase in 2018. Small size coffee shops continue to increase in number, making coffee more available.
There were a large number of new product developments during 2017-18. For example, within instant coffee, Nestlé introduced Nescafé Cold in Gold, Barista and Crema flavours, which have different tastes targeted at the preferences of coffee lovers.
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This industry report originates from Passport, our Hot Drinks market research database.