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Coffee in Russia
January 2022
2021 DEVELOPMENTS
Starbucks and Costa Coffee enter the retail channel as demand for barista-quality coffee at home rises
The most dynamic categories in retail volume terms in 2021 remained fresh coffee beans and fresh ground coffee pods. These categories continued on from the success seen in 2020, when the will of consumer to replace the café experience at home pushed them to purchase fresh coffee instead of instant coffee.
Instant coffee continues to struggle despite the efforts of the leading players to sustain demand
Instant coffee continued to decline in retail volume and current value terms in 2021. The category started to decline in 2020 despite the attempts of the leading players to maintain volume growth through the launching of new novelties.
Nestlé and Jacobs Douwe Egberts retain their grip on the lead thanks to further expansion into fresh coffee
Competition in coffee as a whole continued to be based on the provision of discounts in 2021, as well as the launch of new products. Nestlé and Jacobs Douwe Egberts held onto their strong positions in coffee in 2021 due to the fact that instant coffee continues to dominate the market in volume terms, despite declining sales.
PROSPECTS AND OPPORTUNITIES
Fresh coffee set to benefit from Russia’s burgeoning coffee culture
It is expected that coffee will continue to see healthy growth over the forecast period in retail volume terms. The main growth drivers are expected to remain the growing interest in fresh coffee and the growing coffee culture, with consumers becoming increasingly demanding of the products they choose to consume.
Health and wellness remains a niche area in coffee but with growth potential
The outbreak of COVID-19 has pushed more consumers to reflect on their diet and lifestyle habits, but this is unlikely to have a significant influence on sales of coffee over the forecast period. Health and wellness categories such as organic fresh and instant coffee, fortified and reduced sugar instant coffee are expected to remain an underdeveloped niche.
Distribution landscape expected to inform the future of coffee in Russia
It is expected that the development of new retail distribution channels will also influence the future of the category. The increasing search for convenience and value will continue to fuel the growth of stores positioning themselves as discounters.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Russia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Coffee in Russia?
To what extent are health considerations impacting consumption of Coffee in Russia?
What are the traditional preferences in Coffee in Russia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Russia?
Which are the leading brands in Coffee in Russia?
How are products distributed in Coffee in Russia?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
Where is future growth expected to be most dynamic?
Coffee in Russia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Starbucks and Costa Coffee enter the retail channel as demand for barista-quality coffee at home rises
Instant coffee continues to struggle despite the efforts of the leading players to sustain demand
Nestlé and Jacobs Douwe Egberts retain their grip on the lead thanks to further expansion into fresh coffee
PROSPECTS AND OPPORTUNITIES
Fresh coffee set to benefit from Russia’s burgeoning coffee culture
Health and wellness remains a niche area in coffee but with growth potential
Distribution landscape expected to inform the future of coffee in Russia
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2016-2021Table 2 Retail Sales of Coffee by Category: Value 2016-2021Table 3 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 4 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 7 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 8 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 9 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 10 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Hot Drinks in Russia - Industry Overview
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 16 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 17 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 22 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Coffee
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
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This report originates from Passport, our Coffee research and analysis database.
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