The most dynamic categories in retail volume terms in 2021 remained fresh coffee beans and fresh ground coffee pods. These categories continued on from the success seen in 2020, when the will of consumer to replace the café experience at home pushed them to purchase fresh coffee instead of instant coffee.
Instant coffee continued to decline in retail volume and current value terms in 2021. The category started to decline in 2020 despite the attempts of the leading players to maintain volume growth through the launching of new novelties.
Competition in coffee as a whole continued to be based on the provision of discounts in 2021, as well as the launch of new products. Nestlé and Jacobs Douwe Egberts held onto their strong positions in coffee in 2021 due to the fact that instant coffee continues to dominate the market in volume terms, despite declining sales.
It is expected that coffee will continue to see healthy growth over the forecast period in retail volume terms. The main growth drivers are expected to remain the growing interest in fresh coffee and the growing coffee culture, with consumers becoming increasingly demanding of the products they choose to consume.
The outbreak of COVID-19 has pushed more consumers to reflect on their diet and lifestyle habits, but this is unlikely to have a significant influence on sales of coffee over the forecast period. Health and wellness categories such as organic fresh and instant coffee, fortified and reduced sugar instant coffee are expected to remain an underdeveloped niche.
It is expected that the development of new retail distribution channels will also influence the future of the category. The increasing search for convenience and value will continue to fuel the growth of stores positioning themselves as discounters.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Coffee industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!