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Country Report

Coffee in

Coffee in Venezuela

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The government keeps its monopoly on imports of coffee

The demand for coffee continues to be unsatisfied since domestic crops maintain a downward trend and import figures showed a large volume contraction for a second year in a row in 2017. During the review period, over 95% of green coffee imports were brought by government-owned companies.

Street vendors find ways to satisfy demand

A strong inflationary process is forcing consumers to find new ways to satisfy their demand for coffee given their limited resources. Smaller presentations make it possible for impoverished consumers to have access to products that otherwise would be unaffordable, as was the case with ground coffee during 2017.

The government calls companies to receive coffee certification

In January 2017, the Venezuelan Coffee Corporation (CVC) issued a public call to roasting coffee companies to file for an “Excelso” or “Gourmet” certification. These are the two highest coffee classifications established in a piece of legislation issued by the government in December 2016.

COMPETITIVE LANDSCAPE

Government-owned companies maintain leadership

In retail volume terms, coffee is led by state-owned companies Café Fama de América (has the leading brand, Fama de América) and Empresa Nacional del Café (owner of Café Madrid, which ranks second), which together generated over half of total retail volume sales in 2017. Before being seized and purchased by the government, these companies enjoyed a well-established reputation by offering products of a high quality.

Many new local brands enter the category

The share of other players rose steadily over the review period, thanks to small producers being able to avoid price restrictions by offering craft gourmet versions directly to retailers at higher unit prices. Many brands of artisanal gourmet coffee are available at the local and regional levels.

Instant coffee continues to be missing

Transnational corporations have seen their profits slashed – when measured in foreign currency – due to the continuing loss of value of the domestic currency. Companies have therefore started rationalising their portfolios and have focused on product lines that use a lower proportion of imported components.

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Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Venezuela?
What are the major brands in Venezuela?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Venezuela?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in Venezuela - Category analysis

HEADLINES

PROSPECTS

The government keeps its monopoly on imports of coffee

Street vendors find ways to satisfy demand

The government calls companies to receive coffee certification

COMPETITIVE LANDSCAPE

Government-owned companies maintain leadership

Many new local brands enter the category

Instant coffee continues to be missing

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Hot Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Insufficient raw inputs and expensive imports limit growth

Other plant-based hot drinks offers a substitute for milk

Nestlé Venezuela SA leads hot drinks in 2017

New local coffee brands and hybrid products work around regulations

Hot drinks will continue to decline in retail volume terms

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Coffee in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The government keeps its monopoly on imports of coffee

Street vendors find ways to satisfy demand

The government calls companies to receive coffee certification

COMPETITIVE LANDSCAPE

Government-owned companies maintain leadership

Many new local brands enter the category

Instant coffee continues to be missing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Coffee in Venezuela - Category analysis

HEADLINES

PROSPECTS

The government keeps its monopoly on imports of coffee

Street vendors find ways to satisfy demand

The government calls companies to receive coffee certification

COMPETITIVE LANDSCAPE

Government-owned companies maintain leadership

Many new local brands enter the category

Instant coffee continues to be missing

CATEGORY DATA

Hot Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Insufficient raw inputs and expensive imports limit growth

Other plant-based hot drinks offers a substitute for milk

Nestlé Venezuela SA leads hot drinks in 2017

New local coffee brands and hybrid products work around regulations

Hot drinks will continue to decline in retail volume terms

MARKET DATA

SOURCES

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