Cofra Holding AG through its C&A brand targets fashion-conscious consumers in Europe, Latin America and China. Its Latin American operations use celebrity endorsement and social media marketing to target younger, female consumers, whereas in Europe its image is more family-orientated. As a result, C&A lacks fashion credibility in its core markets. Despite opening new stores and investing in online sales, Cofra is still losing share to fast fashion rivals, but can it turn its fortunes around?
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Euromonitor International's report on Cofra Holding AG delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Cofra Holding AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cofra Holding AG.
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