Cofra Holding AG in Apparel

Company Profile

About This Report

Jul 2012

Cofra Holding AG through its C&A brand targets fashion-conscious consumers in Europe, Latin America and China. Its Latin American operations use celebrity endorsement and social media marketing to target younger, female consumers, whereas in Europe its image is more family-orientated. As a result, C&A lacks fashion credibility in its core markets. Despite opening new stores and investing in online sales, Cofra is still losing share to fast fashion rivals, but can it turn its fortunes around?

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Cofra Holding AG in Apparel

Euromonitor International's report on Cofra Holding AG delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.

Company and market share data provide a detailed look at the financial position of Cofra Holding AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cofra Holding AG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cofra Holding AG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Network expansion and budget position underpin growth
Two-speed brand proposition
Social media strengthens consumer relationship
SWOT: Cofra Holding AG
Strategic objectives and challenges

Competitive Positioning

Cofra outperformed by clothing peers
Investment in network expansion drives Cofra growth

Market Assessment

Portfolio may need invigoration
Limited regional presence

Geography and Category Opportunities

Cofra seeks to expand limited market share
China the company’s key opportunity
India may be better Asian target
Western Europe retail network 2011
Germany to lead growth in Western Europe
Redesign for Germany
German stronghold weakened by ageing brand
Eastern Europe retail presence 2011
Eastern expansion will support growth
Brazilian opportunity needs focus
Success of Mexico strategy
Online investment continues

Brand Strategy

Umbrella brand for C&A differs by region
Increasing segmentation to reduce confusion

Operations

In line with peers, Cofra outsources

Recommendations

Recasting C&A for a wider global presence