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Strategy Briefing

Cold Brew Coffee: At the Coffee Shop, at Home and on the Go

14 pages, Feb 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Cold brew coffee is one of the most talked about aspects of the coffee world today. From its origins in coffee shops it has now jumped over to other areas, and is increasingly important in RTD and at-home brewing. Despite the buzz, the category remains immature, especially outside North America, and still has a great deal of room to grow if it is to transition successfully into a permanent part of the coffee-drinking landscape.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Cold brew coffee

A method of coffee brewing that involves steeping coffee grounds in water without using heat, is rising in popularity. While its traces its origins to Japan, its current revival is centred on North America. From there, it is spreading around the world, although it is only mainstream in a handful of countries in Asia and North America.

Foodservice is where most consumers first encounter cold brew

This channel drives trends in the category, which later spill over into RTD and at home brewing. The adoption of cold brew by mass chains like Dunkin’ Donuts and Starbucks has been particularly important in taking the category mainstream. If cold brew is to catch on in other regions, like Western Europe or Latin America, it will have to be coffee shops that shoulder most of the burden of educating consumers as to what cold brew is.

Cold brew is reaching an inflection point in better established markets

With mass brands entering the category and the novelty wearing off, cold brew will need to adapt to stay relevant. Some of the ways this could happen include new techniques, like nitro or targeting of energy drinks to win over consumers looking for functional energy benefits.

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Key findings

What is cold brewed coffee?

North America is the category’s core, but it is slowly defusing

Cold brew development around the world

Considering the occasions for cold brew

Cold brew in coffee shops : raising the profile

Cold brew is a small, but growing segment of US RTD coffee

RTD and the coming battle with energy drinks

The at-home cold brew segment is the least understood

Europe remains well behind the US in cold brew development

Small but on the rise in Australia

Potential threats to the further expansion of cold brew

Potential future directions for the category

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Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Cold Brew Coffee: At the Coffee Shop, at Home and on the Go

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Cold brew coffee

Foodservice is where most consumers first encounter cold brew

Cold brew is reaching an inflection point in better established markets

Want to find out more about this report?

Table of Contents

Key findings

What is cold brewed coffee?

North America is the category’s core, but it is slowly defusing

Cold brew development around the world

Considering the occasions for cold brew

Cold brew in coffee shops : raising the profile

Cold brew is a small, but growing segment of US RTD coffee

RTD and the coming battle with energy drinks

The at-home cold brew segment is the least understood

Europe remains well behind the US in cold brew development

Small but on the rise in Australia

Potential threats to the further expansion of cold brew

Potential future directions for the category

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Cold Brew Coffee: At the Coffee Shop, at Home and on the Go

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Cold brew coffee

Foodservice is where most consumers first encounter cold brew

Cold brew is reaching an inflection point in better established markets

Want to find out more about this report?

Table of Contents

Key findings

What is cold brewed coffee?

North America is the category’s core, but it is slowly defusing

Cold brew development around the world

Considering the occasions for cold brew

Cold brew in coffee shops : raising the profile

Cold brew is a small, but growing segment of US RTD coffee

RTD and the coming battle with energy drinks

The at-home cold brew segment is the least understood

Europe remains well behind the US in cold brew development

Small but on the rise in Australia

Potential threats to the further expansion of cold brew

Potential future directions for the category

Why buy this report?

Want to find out more about this report?

Recently Viewed

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