Colgate-Palmolive Co in Home Care

July 2021

Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on hygiene drove sales of surface care products. These trends are set to persist, offering strong growth potential across key markets such as the US and Mexico. The report also touches on some of Colgate’s key sustainability initiatives and launches.

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Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
Colgate-Palmolive’s global footprint
Laundry care continues to lead Colgate-Palmolive’s home care portfolio
Company sales growth driven by market momentum

Exposure to Future Growth

Growth potential spread across dishwashing, laundry and surface care
Consumer purchasing behaviour evolves, as e-commerce grows globally
The ‘new normal’ sees consumers spending more time at home

Competitive Positioning

Colgate maintains a stable share, while Reckitt and Clorox gain
Private label gains popularity, while Procter & Gamble remains the main competitor
Key categories and markets
Key brands

Company Strategy

Colgate-Palmolive launches 2025 Sustainability & Social Impact Strategy
Colgate makes significant progress towards sustainable packaging
Most consumers perceive biodegradable or recyclable packaging as ‘sustainable’

Laundry Care

Colgate-Palmolive’s laundry care business evenly spread across the world
Fabric softeners remains the company’s core interest within laundry care
Growing consumer interest in dryer sheets owing to convenience
Mexico, the US and South Africa offer high potential in fabric softeners
Colgate launches new Suavitel antibacterial laundry products in Mexico

Surface Care

Latin America leads surface care, while Middle East and Africa grows
Multi-purpose cleaners benefit from pandemic-driven cleaning routines
Squeezed budgets poses growth potential for multi-purpose cleaners
COVID-19 shifts the focus to hygiene in the home
Fabuloso Antibacterial multi-purpose cleaner registered by the US EPA
Antibacterial product claims rise strongly in surface care in 2020
Colgate relaunches Ajax cleaners, while innovating with Ploof in France


North America is Colgate’s main driver of dishwashing revenue
Hand dishwashing remains key to Colgate-Palmolive’s business
Growth potential exists across developed and emerging markets
Colgate relaunches Palmolive Ultra in 100% recycled plastic bottles

Key Findings

Executive summary


Projected Company Sales: FAQs
Projected Company Sales: FAQs

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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