Strategy Briefing

Colour Cosmetics in Asia Pacific

56 pages, Feb 2017

US$1,325

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With a hand from the rapidly expanding middle-classes in China and India, Asia Pacific will surpass North America as the leading colour cosmetics market by 2020. A reversal of fortunes in Japan, however, mean it will gradually take less share, taking down with it a deluge of household Japanese names. The bright spots will be brands that can communicate added utility or remedial qualities beyond pure aesthetics and these will be increasingly sold in more sophisticated and specialist environments.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Reversal of fortunes in Japan and China is increasingly clear

These two nations have monopolised the market for over a decade. In 2015, Japan accounted for a 37% value share and China 27%. Over the forecast period, however, this contribution will balance out, as China soars and Japan struggles to stay afloat. By 2020 Japan and China will equally account for 30% of the market. Looking further forward, the monopolisation will increasingly be a lone affair. Brands active in China will climb the regional rankings, while those that count Japan as their largest market will slip down the ladder.

Consumers favour practicality over experimentation

Basic coverage and benefits to the health of the skin mean that facial make-up is the core of make-up routines in Asia Pacific; specifically BB and CC creams, which are deemed highly convenient and buy the consumer extra time through their hybrid benefits. These delivered the fastest CAGR growth by a large margin, at 24.9% over 2010-2015. The prioritisation of facial make-up over more colourful or experimental products, such as eye make-up, is heightening, aside from in a handful of nations such as India, where bright lips is a cultural beacon.

Hard macroeconomic drivers remain most dominant until markets mature

Owing to the infancy of many Asian colour cosmetics markets and the overwhelming ruralness of the majority of the crucial Chinese population, soft drivers, such as lifestyle trends, have little or a negative effect on growth. Instead, tangible economic and social developments, including an expanding female workforce and GDP growth, will propel sales in the immediate forecast period, followed by softer drivers in the more distant future.

Beauty specialists win as colour cosmetics demand a targeted shopping trip in its own right

Across developing markets, beauty specialists are increasingly a destination, rather than a step in the selection process. Although emerging markets lag behind a little in this sense, the appetite is there for a more guided and expert route to purchase; evident in the gradual abandonment of traditional grocery retailers, where beauty products were simply ancillary shelf-fillers or cheap impulse buys.

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Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

Market stability projected with routine habituation

Age is not on the side of the Japanese market

The lips do all the talking in India

Staples flourish with lifestyle shifts; gimmicks are left behind

The polarity of prospects in Japan and is China clear

Urbanisation fuels premiumisation

Dominant beauty specialists claw back share on exclusivity grounds

Preferred distribution still finding its feet in emerging markets

Leading Companies and Brands

China is an exception to overwhelming market consolidation

Korean companies sit pretty amongst bulging Western muscle

China is the brand-maker and brand-breaker in Asia Pacific

Forecast Projections

The number of untapped consumers in developed markets plateaus

Political games taint a positive picture

Socioeconomic factors underpin growth ahead of soft drivers

Short-term performance hinges on routine adoption and price balance

Country Snapshots

Japan: Market context

Japan: Competitive and retail landscape

China: Market context

China: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

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Megatrends

Strategy Briefing

Colour Cosmetics in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Reversal of fortunes in Japan and China is increasingly clear

Consumers favour practicality over experimentation

Hard macroeconomic drivers remain most dominant until markets mature

Beauty specialists win as colour cosmetics demand a targeted shopping trip in its own right

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

Market stability projected with routine habituation

Age is not on the side of the Japanese market

The lips do all the talking in India

Staples flourish with lifestyle shifts; gimmicks are left behind

The polarity of prospects in Japan and is China clear

Urbanisation fuels premiumisation

Dominant beauty specialists claw back share on exclusivity grounds

Preferred distribution still finding its feet in emerging markets

Leading Companies and Brands

China is an exception to overwhelming market consolidation

Korean companies sit pretty amongst bulging Western muscle

China is the brand-maker and brand-breaker in Asia Pacific

Forecast Projections

The number of untapped consumers in developed markets plateaus

Political games taint a positive picture

Socioeconomic factors underpin growth ahead of soft drivers

Short-term performance hinges on routine adoption and price balance

Country Snapshots

Japan: Market context

Japan: Competitive and retail landscape

China: Market context

China: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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