Strategy Briefing

Colour Cosmetics in Asia Pacific

Aug 2019

US$1,325

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About This Report

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Colour cosmetics in Asia Pacific grew significantly over 2013-2018, driven by urbanisation, growing consumer sophistication and rising purchasing power. Facial make-up and lip products were the best performers in the region, supported by fashion trends. Store-based retailers have a strong position in the distribution of colour cosmetics in the region, but internet retailing is rapidly gaining relevance among consumers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key findings

Asia Pacific outperforms all other regions in terms of growth in colour cosmetics

Asia Pacific is the largest regional market for colour cosmetics globally, with sales reaching USD21.5 billion in 2018. Urbanisation and increased purchasing power have heavily influenced category growth.

China and India are key markets for companies expanding in Asia Pacific

Despite strong value sales growth in China and India in recent years, these markets still offer considerable opportunities for future retail value growth, as they are relatively immature and far from before becoming saturated.

Younger generations become a strategic target

Younger generations represent an opportunity for companies operating in the region in the form of a broader consumer base and the potential to gain loyal consumers in the long term. This will be particularly important for companies operating in more mature markets, such as Japan and South Korea.

E-commerce and social media will continue to drive sales of colour cosmetics

Internet retailing continues to gain share from store-based retailers in Asia Pacific, attracting consumers with a broader range of products, price promotions and convenience. This has been further supported by the use of social media and local celebrities to engage and educate consumers on make-up routines and the latest products.

Localisation is key

Leading international companies, including Estée Lauder and LVMH Moët Hennessy Louis Vuitton, have strengthened their positions through localisation strategies.

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Introduction

Scope

Key findings

Regional Overview

Asia Pacific leads in colour cosmetics

Colour cosmetics will continue to growth in the next five years

Social media drives growth of facial make up among Japanese males

Colour cosmetics sales fall in Taiwan, following rapid growth

Lip products growth supported by “lipstick mania”

China’s absolute growth is almost five times higher than Japan’s

Apps and social media key platforms engage with younger consumers

Department stores the biggest losers to e-commerce

Store-based retailing under pressure from the internet channel

Leading Companies and Brands

Five largest companies typically command at least 40% of sales

Industry leaders see mixed performances over the review period

China becomes a key territory in colour cosmetics

Industry leaders maintain their rank through a localised strategy

Forecast Projections

China will overtake Japan as the largest colour cosmetics market

China and India offer the largest unmet potential

Competition will negatively impact growth in China

Targeting younger generations is a key strategy

Country Snapshots

China: market context

China: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

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Megatrends

Strategy Briefing

Colour Cosmetics in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key findings

Asia Pacific outperforms all other regions in terms of growth in colour cosmetics

China and India are key markets for companies expanding in Asia Pacific

Younger generations become a strategic target

E-commerce and social media will continue to drive sales of colour cosmetics

Localisation is key

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Asia Pacific leads in colour cosmetics

Colour cosmetics will continue to growth in the next five years

Social media drives growth of facial make up among Japanese males

Colour cosmetics sales fall in Taiwan, following rapid growth

Lip products growth supported by “lipstick mania”

China’s absolute growth is almost five times higher than Japan’s

Apps and social media key platforms engage with younger consumers

Department stores the biggest losers to e-commerce

Store-based retailing under pressure from the internet channel

Leading Companies and Brands

Five largest companies typically command at least 40% of sales

Industry leaders see mixed performances over the review period

China becomes a key territory in colour cosmetics

Industry leaders maintain their rank through a localised strategy

Forecast Projections

China will overtake Japan as the largest colour cosmetics market

China and India offer the largest unmet potential

Competition will negatively impact growth in China

Targeting younger generations is a key strategy

Country Snapshots

China: market context

China: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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