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Country Report

Colour Cosmetics in

Colour Cosmetics in Belarus

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category registers strong current retail value growth

In 2017, colour cosmetics products remained highly popular in Belarus as local women continued to pay high attention to their appearance. In 2017, eye make-up registered the strongest current retail value growth as women continued to apply eye make-up on a daily basis.

Growth of drugstores and beauty specialist retailers stimulates category growth

In 2017, drugstores was the fastest-growing distribution channel in Belarus. Colour cosmetics products accounted for a large proportion of the products sold through these outlets.

Presence of key international players stimulates growth

The strong presence of major foreign players greatly influenced category development in 2017. Growing availability and the wide product ranges offered by foreign companies positively contributed to retail value growth.

COMPETITIVE LANDSCAPE

International players retain their strong positions

Despite the growing popularity of inexpensive local brands, some foreign players strengthened their positions. L’Oréal Groupe significantly improved its retail value share, while Oriflame Cosmetics IOOO’s share remained stable.

Although constantly growing, local companies have limited product ranges

Local companies continued to increase their product ranges but these remained limited compared to those of foreign players. Local companies, such as Belor Design SP OOO and Lux-Visage OOO, constantly launched new products but offered only a couple of products per category.

Growing number of women purchase colour cosmetics at discounted prices

Competition continued to be based on price. While some women chose quality over price and purchased their favourite products despite the price, many still sought the best combination of quality and price.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Belarus?
What are the major brands in Belarus?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Belarus - Category analysis

HEADLINES

PROSPECTS

Category registers strong current retail value growth

Growth of drugstores and beauty specialist retailers stimulates category growth

Presence of key international players stimulates growth

COMPETITIVE LANDSCAPE

International players retain their strong positions

Although constantly growing, local companies have limited product ranges

Growing number of women purchase colour cosmetics at discounted prices

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions and market trends stimulate growth

Growing interest in Asian products

Beauty and personal care remains dominated by foreign players

Most new product developments were offered by local companies

Economic recovery and competition between leading players to stimulate stable value growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category registers strong current retail value growth

Growth of drugstores and beauty specialist retailers stimulates category growth

Presence of key international players stimulates growth

COMPETITIVE LANDSCAPE

International players retain their strong positions

Although constantly growing, local companies have limited product ranges

Growing number of women purchase colour cosmetics at discounted prices

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Belarus - Category analysis

HEADLINES

PROSPECTS

Category registers strong current retail value growth

Growth of drugstores and beauty specialist retailers stimulates category growth

Presence of key international players stimulates growth

COMPETITIVE LANDSCAPE

International players retain their strong positions

Although constantly growing, local companies have limited product ranges

Growing number of women purchase colour cosmetics at discounted prices

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic conditions and market trends stimulate growth

Growing interest in Asian products

Beauty and personal care remains dominated by foreign players

Most new product developments were offered by local companies

Economic recovery and competition between leading players to stimulate stable value growth

MARKET DATA

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