Executive Summary

Jun 2019
PROSPECTS
Signs of saturation in colour cosmetics

In 2018, the current value growth of colour cosmetics in Bosnia-Herzegovina fell below the review period CAGR. The category saw a slowdown in growth after strong performances in the previous couple of years, which were completely revolutionised by novel make-up products, techniques and popular blogs and tutorials on the topic of make-up.

BB/CC creams records strong growth

BB/CC creams recorded the highest current value growth in colour cosmetics in Bosnia-Herzegovina at the end of the review period. This is a relatively recent category, which is finding a strong following amongst female consumers in the country as a lighter alternative to foundation and/or powder.

The rise of professional make-up services

The rise and recent growth of professional make-up services has adversely affected growth in colour cosmetics. On the one hand, it is apparent that more consumers are turning to professionals for help with make-up, especially for special occasions, which is likely having a negative effect on the consumption of retail colour cosmetics.

COMPETITIVE LANDSCAPE
International companies dominate colour cosmetics

International players dominated colour cosmetics in Bosnia-Herzegovina in 2018, led by Cosnova, L'Oréal Adria and Farmasi BH. Each of these players deploys very different strategies, ranging from Cosnova’s focus on affordable variety, through L'Oréal’s role as offering the most recognisable brands and safe options for consumers, to Farmasi’s direct selling model based on variety and affordability.

Farmasi grows strongly in the review period

Farmasi BH increased its value share in colour cosmetics in Bosnia-Herzegovina throughout the review period. It penetrated the direct selling distribution channel in beauty and personal care when it was already well-developed by Avon and Oriflame.

Mac’s franchise store launches in Sarajevo

Estée Lauder Cos saw the strongest value growth in colour cosmetics in Bosnia-Herzegovina in 2018. The company launched the Mac brand in 2018, which quickly became its best-selling brand in colour cosmetics.

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Colour Cosmetics in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Signs of saturation in colour cosmetics
BB/CC creams records strong growth
The rise of professional make-up services

COMPETITIVE LANDSCAPE

International companies dominate colour cosmetics
Farmasi grows strongly in the review period
Mac’s franchise store launches in Sarajevo

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources