In 2018, the current value growth of colour cosmetics in Bosnia-Herzegovina fell below the review period CAGR. The category saw a slowdown in growth after strong performances in the previous couple of years, which were completely revolutionised by novel make-up products, techniques and popular blogs and tutorials on the topic of make-up.
BB/CC creams recorded the highest current value growth in colour cosmetics in Bosnia-Herzegovina at the end of the review period. This is a relatively recent category, which is finding a strong following amongst female consumers in the country as a lighter alternative to foundation and/or powder.
The rise and recent growth of professional make-up services has adversely affected growth in colour cosmetics. On the one hand, it is apparent that more consumers are turning to professionals for help with make-up, especially for special occasions, which is likely having a negative effect on the consumption of retail colour cosmetics.
International players dominated colour cosmetics in Bosnia-Herzegovina in 2018, led by Cosnova, L'Oréal Adria and Farmasi BH. Each of these players deploys very different strategies, ranging from Cosnova’s focus on affordable variety, through L'Oréal’s role as offering the most recognisable brands and safe options for consumers, to Farmasi’s direct selling model based on variety and affordability.
Farmasi BH increased its value share in colour cosmetics in Bosnia-Herzegovina throughout the review period. It penetrated the direct selling distribution channel in beauty and personal care when it was already well-developed by Avon and Oriflame.
Estée Lauder Cos saw the strongest value growth in colour cosmetics in Bosnia-Herzegovina in 2018. The company launched the Mac brand in 2018, which quickly became its best-selling brand in colour cosmetics.
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This industry report originates from Passport, our Beauty and Personal Care market research database.