Executive Summary

Jun 2019
PROSPECTS
Demand increases for colour cosmetics with added skin care benefits

In 2018, colour cosmetics achieved moderate current value growth, mainly due to the growth of colour cosmetics categories which reflect the growing consumer demand for make-up with added skin care benefits and those which provide a more natural look. This increased consumer interest and demand has led to the process of hybridisation of certain colour cosmetics brands which have embraced both properties (a make-up product on the one hand and a skin care product with added benefits on the other).

Despite tireless innovation, colour cosmetics falls victim to negative demographics

Negative demographic trends continued in Macedonia in 2018. This had a negative impact on the growth of many beauty and personal care categories, but particularly colour cosmetics.

Colour cosmetics sets/kits sees the fastest growth

In 2018, colour cosmetics sets/kits saw the fastest current value growth, thanks to the perception that sets/kits offer better value for money than individual purchases of colour cosmetics. Also, a growing number of local consumers are interested in a more holistic approach within colour cosmetics, and regard colour cosmetics sets/kits as an important part of this.

COMPETITIVE LANDSCAPE
Coty leads colour cosmetics

Coty held a strong lead in colour cosmetics in 2018, with convincing growth in its value share. This lead and significant market penetration are thanks to the strength and solid performance of the company’s Max Factor brand portfolio in colour cosmetics.

Direct selling company Avon Kozmetiks ranks third

The most significant direct selling company in the Macedonian market, Avon Kozmetiks, ranked third within colour cosmetics in Macedonia in 2018. Despite holding a double-digit value share in 2018, it saw a moderate share decline, and was no match for the leading brand Max Factor.

Colour cosmetics is the exclusive domain of international companies and brands

All the leading companies and brands competing in colour cosmetics in Macedonia are without exception international, with global international colour cosmetics brands leading the category. In addition to the leading players mentioned above, other notable companies include L'Oréal Groupe and Oriflame Kozmetika, a direct selling company which is a direct competitor for Avon Kozmetiks.

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Colour Cosmetics in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in North Macedonia?
  • What are the major brands in North Macedonia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Macedonia - Category analysis

HEADLINES

PROSPECTS

Demand increases for colour cosmetics with added skin care benefits
Despite tireless innovation, colour cosmetics falls victim to negative demographics
Colour cosmetics sets/kits sees the fastest growth

COMPETITIVE LANDSCAPE

Coty leads colour cosmetics
Direct selling company Avon Kozmetiks ranks third
Colour cosmetics is the exclusive domain of international companies and brands

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees stable growth despite serious challenges
Innovation and frequent new launches positively impact beauty and personal care
International companies dominate beauty and personal care
Modern grocery retailers increases its share of distribution
Slower growth over the forecast period, due to saturation and economic woes

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources