In 2018, colour cosmetics achieved moderate current value growth, mainly due to the growth of colour cosmetics categories which reflect the growing consumer demand for make-up with added skin care benefits and those which provide a more natural look. This increased consumer interest and demand has led to the process of hybridisation of certain colour cosmetics brands which have embraced both properties (a make-up product on the one hand and a skin care product with added benefits on the other).
Negative demographic trends continued in Macedonia in 2018. This had a negative impact on the growth of many beauty and personal care categories, but particularly colour cosmetics.
In 2018, colour cosmetics sets/kits saw the fastest current value growth, thanks to the perception that sets/kits offer better value for money than individual purchases of colour cosmetics. Also, a growing number of local consumers are interested in a more holistic approach within colour cosmetics, and regard colour cosmetics sets/kits as an important part of this.
Coty held a strong lead in colour cosmetics in 2018, with convincing growth in its value share. This lead and significant market penetration are thanks to the strength and solid performance of the company’s Max Factor brand portfolio in colour cosmetics.
The most significant direct selling company in the Macedonian market, Avon Kozmetiks, ranked third within colour cosmetics in Macedonia in 2018. Despite holding a double-digit value share in 2018, it saw a moderate share decline, and was no match for the leading brand Max Factor.
All the leading companies and brands competing in colour cosmetics in Macedonia are without exception international, with global international colour cosmetics brands leading the category. In addition to the leading players mentioned above, other notable companies include L'Oréal Groupe and Oriflame Kozmetika, a direct selling company which is a direct competitor for Avon Kozmetiks.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in North Macedonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.