Strategy Briefing

Colour Cosmetics in Middle East and Africa

Aug 2020

US$1,325

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About This Report

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Colour cosmetics in the Middle East and Africa faces severe challenges. Social media, women’s empowerment and product innovation positively influenced the market in 2019, but growth was hampered by cautious consumer spending and economic malaise, particularly given the impact of low oil prices on the region’s many oil-based economies. COVID-19 has caused further destabilisation, exacerbating these problems and negatively impacting demand for colour cosmetics as a direct result

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key findings

Mixed prospects for Middle East and Africa

More women entering the workforce and the accordant rise in disposable income for this urban demographic has underpinned rising demand in 2019. But the impact of low oil prices has constrained faster growth, and these economic problems are worsening. In 2020, the destabilising influence of COVID-19 threatens to decimate growth prospects for colour cosmetics.

Saudi Arabia and South Africa are the largest regional colour cosmetics markets

Consumers in the largest markets for colour cosmetics have benefitted from rising awareness and the availability of a wide range of brands across price points and quality levels, enabling women to use colour cosmetics on a regular basis. Markets in Sub-Saharan Africa have benefited from developing economies, encouraging the use of colour cosmetics.

Well-established international brands lead, while “indie” brands fare well among millennials and generation Z

L'Oréal Groupe, LVMH Hennessy Louis Vuitton, Estée Lauder Cos Inc and Coty Inc are the leading companies in colour cosmetics in the region. LVMH Hennessy Louis Vuitton has been able to capitalise on its retailer Sephora and the private label Sephora Collection. Fierce competition has, however, stemmed from indie and regional brands, as well as the existing leaders expanding their ranges.

Social media is a key influence on regional demand

Consumers look to social media for make-up trends and usage tips, and are posting their own images to their social media circle. Companies are seizing this opportunity, with multinationals sponsoring domestic and regional influencers. This echoes the rapid growth of e-commerce, particularly given the impact of COVID-19 on wider retailing in H2 2020.

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Introduction

Scope

Key findings

Regional Overview

Putting the Middle East and Africa in context

Colour cosmetics sees regional economic slowdown suddenly worsen

Eye and facial make-up lead within colour cosmetics

Enhancing facial features through make-up is a societal norm in the region

Highest absolute growth in facial and eye make-up

Colour cosmetics focus: Changing dynamics in the Middle East and Africa

Beauty specialists lead, but rapid growth for e-commerce

Bricks-and-mortar retailers shift towards omnichannel strategies

Leading Companies and Brands

Regional sales consolidated among leading international companies

Industry leaders keep pace among young independently owned brands

Saudi Arabia, South Africa and UAE key territories for colour cosmetics

Dominance of industry leaders due to strong value and market foothold

Forecast Projections

Potential for growth but economic outlook is bleak

Major negative impact following COVID-19

Soft drivers stands out as contributor to growth over forecast period

Population growth and unrealised potential to offset economic instability

Understanding changing dynamics in the forecast period

Country Snapshots

Algeria: market context

Algeria: competitive and retail landscape

Cameroon: market context

Cameroon: competitive and retail landscape

Egypt: market context

Egypt: competitive and retail landscape

Israel: market context

Israel: competitive and retail landscape

Kenya: market context

Kenya: competitive and retail landscape

Morocco: market context

Morocco: competitive and retail landscape

Nigeria: market context

Nigeria: competitive and retail landscape

Saudi Arabia: market context

Saudi Arabia: competitive and retail landscape

South Africa: market context

South Africa: competitive and retail landscape

Tunisia: market context

Tunisia: competitive and retail landscape

United Arab Emirates: market context

United Arab Emirates: competitive and retail landscape

Appendix: Industry Forecast Model

Growth decomposition explained

Why buy this report?

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Megatrends

Strategy Briefing

Colour Cosmetics in Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key findings

Mixed prospects for Middle East and Africa

Saudi Arabia and South Africa are the largest regional colour cosmetics markets

Well-established international brands lead, while “indie” brands fare well among millennials and generation Z

Social media is a key influence on regional demand

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting the Middle East and Africa in context

Colour cosmetics sees regional economic slowdown suddenly worsen

Eye and facial make-up lead within colour cosmetics

Enhancing facial features through make-up is a societal norm in the region

Highest absolute growth in facial and eye make-up

Colour cosmetics focus: Changing dynamics in the Middle East and Africa

Beauty specialists lead, but rapid growth for e-commerce

Bricks-and-mortar retailers shift towards omnichannel strategies

Leading Companies and Brands

Regional sales consolidated among leading international companies

Industry leaders keep pace among young independently owned brands

Saudi Arabia, South Africa and UAE key territories for colour cosmetics

Dominance of industry leaders due to strong value and market foothold

Forecast Projections

Potential for growth but economic outlook is bleak

Major negative impact following COVID-19

Soft drivers stands out as contributor to growth over forecast period

Population growth and unrealised potential to offset economic instability

Understanding changing dynamics in the forecast period

Country Snapshots

Algeria: market context

Algeria: competitive and retail landscape

Cameroon: market context

Cameroon: competitive and retail landscape

Egypt: market context

Egypt: competitive and retail landscape

Israel: market context

Israel: competitive and retail landscape

Kenya: market context

Kenya: competitive and retail landscape

Morocco: market context

Morocco: competitive and retail landscape

Nigeria: market context

Nigeria: competitive and retail landscape

Saudi Arabia: market context

Saudi Arabia: competitive and retail landscape

South Africa: market context

South Africa: competitive and retail landscape

Tunisia: market context

Tunisia: competitive and retail landscape

United Arab Emirates: market context

United Arab Emirates: competitive and retail landscape

Appendix: Industry Forecast Model

Growth decomposition explained

Why buy this report?

Want to find out more about this report?

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