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Country Report

Colour Cosmetics in

Colour Cosmetics in Russia

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion and limited availability leads to a decline in sales

Due to the outbreak of COVID-19 in the country, home seclusion and price sensitivity led to a decline in sales of 11% in 2020, compared to a 3% uplift in value growth the year before. With consumers out of work and many working from home, many consumers were uncertain about their future financial situation.

Nail products drive positive growth, with the closure of salons boosting sales

Nail products was the only area to record positive value growth in 2020. Prior to the outbreak of COVID-19, nail products were in decline in the Russian cosmetic landscape.

Players focus on digital strategies to boost consumer engagement during home seclusion

L'Oréal Russia retained its leading position in colour cosmetics in value terms in 2020, thanks to a wide portfolio of goods, with brands across all colour cosmetics areas widely available through key distributors. Despite this, brands L'Oréal Paris and NYX continued to perform poorly in 2020, due to the increased competitiveness in the landscape.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Russia?
What are the major brands in Russia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and limited availability leads to a decline in sales

Nail products drive positive growth, with the closure of salons boosting sales

Players focus on digital strategies to boost consumer engagement during home seclusion

RECOVERY AND OPPORTUNITIES

Sales recover, however, ongoing price sensitivity dampens growth

Growth is low as consumers increasingly move from colour cosmetics to skin care

Added skin care features are on the rise as players respond to consumer demands

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Colour Cosmetics in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion and limited availability leads to a decline in sales

Nail products drive positive growth, with the closure of salons boosting sales

Players focus on digital strategies to boost consumer engagement during home seclusion

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and limited availability leads to a decline in sales

Nail products drive positive growth, with the closure of salons boosting sales

Players focus on digital strategies to boost consumer engagement during home seclusion

RECOVERY AND OPPORTUNITIES

Sales recover, however, ongoing price sensitivity dampens growth

Growth is low as consumers increasingly move from colour cosmetics to skin care

Added skin care features are on the rise as players respond to consumer demands

CATEGORY DATA

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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