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Learn moreJun 2019
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The end of the review period was marked by increasing promotional activities and discounting in colour cosmetics. In 2018, heavy discounting was more evident in mass than premium colour cosmetics, leading to a current value decline in that price segment.
More mass brand owners are offering colour cosmetics with quality comparable to that seen in the premium segment. For example, 2018 saw the relaunch of Lumene, traditionally a mass brand, at higher unit prices due to improved product quality as well as more sophisticated packaging.
More Russian consumers are choosing colour cosmetics which offer additional features such as moisturising, sun protection, etc. In order to be on-trend, manufacturers launched more such products at the end of the review period.
L'Oréal Russia remained the leading player in colour cosmetics in 2018. The company benefits from a wide product portfolio, offering brands in all categories, which are also widely available through key distribution channels such as beauty specialist retailers, drugstores and pharmacies.
In 2018, most companies operating in the direct selling channel in colour cosmetics recorded a significant decline in value sales. The most affected were Avon Products, Oriflame Cosmetics, Faberlic, Amway and LR Rus.
At the end of the review period the Guerlain brand benefited from the launch of its Rouge G lipstick range in Russia. The Rouge G line offers more than 20 different lipstick cases, in different finishes, textures and colours, as well as 25 shade variations, thus enabling consumers to customise their lipstick.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Russia market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.