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Country Report

Colour Cosmetics in

Colour Cosmetics in Russia

26 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ economisation among outstanding trends

Colour cosmetics witnessed a worse performance in 2017 compared to 2016, due to the continuous lowering of consumers’ disposable incomes, leading to growing price-sensitivity of Russians. This led to a switch to mass colour cosmetics, which performed better than the premium segment.

Economisation drives innovations

To attract consumers, colour cosmetics players offered new products with more practical properties in 2017. Examples include double pencil for contouring Ruby Rose Highlight and Contour, eye and lip pencils in one Divage Double Line Eye & Lip Pencil, and NYX 3-in-1 Brow Pencil.

Social media influences colour cosmetics in different ways

Over the review period, colour cosmetics continued to be highly affected by the proliferation of social media in everyday life. Social media platforms such as VKontakte, Instagram and YouTube have already changed the way brands are promoted and marketed, and how consumers decide on a purchase.

COMPETITIVE LANDSCAPE

No significant shifts amongst leading players in 2017

L'Oréal Russia, which maintained its leading position in colour cosmetics, showed a stagnant performance in 2017. The slowdown was caused by the negative performance of premium brands, Yves Saint Laurent and Lancôme.

New brands enter Russia

Responding to the trend of niche and selective cosmetics, major Russian beauty specialist retailers brought new brands to the country with exclusive sales rights. Russian beauty specialist retail chain Ile de Beauté, owned by the French holding company LVMH, launched the American cosmetic brand Too Faced in Russia in November 2017.

Social media actively used for brand advertising

Previously little-known niche brands capitalised on the power of the viral beauty world at the end of the review period. Examples of this were Urban Decay and NYX that were widely discussed by famous Russian beauty bloggers.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Russia?
What are the major brands in Russia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Russia - Category analysis

HEADLINES

PROSPECTS

Consumers’ economisation among outstanding trends

Economisation drives innovations

Social media influences colour cosmetics in different ways

COMPETITIVE LANDSCAPE

No significant shifts amongst leading players in 2017

New brands enter Russia

Social media actively used for brand advertising

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 5 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 6 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 8 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ economisation among outstanding trends

Economisation drives innovations

Social media influences colour cosmetics in different ways

COMPETITIVE LANDSCAPE

No significant shifts amongst leading players in 2017

New brands enter Russia

Social media actively used for brand advertising

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Russia - Category analysis

HEADLINES

PROSPECTS

Consumers’ economisation among outstanding trends

Economisation drives innovations

Social media influences colour cosmetics in different ways

COMPETITIVE LANDSCAPE

No significant shifts amongst leading players in 2017

New brands enter Russia

Social media actively used for brand advertising

CATEGORY DATA

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

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