Due to the outbreak of COVID-19 in the country, home seclusion and price sensitivity led to a decline in sales of 11% in 2020, compared to a 3% uplift in value growth the year before. With consumers out of work and many working from home, many consumers were uncertain about their future financial situation.
Nail products was the only area to record positive value growth in 2020. Prior to the outbreak of COVID-19, nail products were in decline in the Russian cosmetic landscape.
L'Oréal Russia retained its leading position in colour cosmetics in value terms in 2020, thanks to a wide portfolio of goods, with brands across all colour cosmetics areas widely available through key distributors. Despite this, brands L'Oréal Paris and NYX continued to perform poorly in 2020, due to the increased competitiveness in the landscape.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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