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Country Report

Colour Cosmetics in

Colour Cosmetics in Venezuela

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics falls off the list of priorities of Venezuelan consumers

Colour cosmetics recorded a decline in the number of units sold in 2017 since consumers are focused on purchasing basic and priority products in beauty and personal care and packaged food whilst avoiding less essential items such as colour cosmetics. No recovery in retail volume sales can be expected over the forecast period as long as limited purchasing power continues to dampen demand.

Venezuelan women are willing to trade down to maintain their beauty routine

Colour cosmetics are bought and used by women of all income groups. Regular use of colour cosmetics is part of Venezuelan women’s culture, which has been highly influenced by a strong tradition of beauty pageants such as Miss Venezuela.

Facial make-up with sun protection not common in Venezuela

Foundation/concealer and sun protection do not overlap, primarily because of their different application moments. Sun protection is normally used when going to the beach or when practising outdoor sports, whilst foundation and facial powders are used in a daily routine, in the mornings and/or evenings.

COMPETITIVE LANDSCAPE

Low-price strategy keeps Drocosca in the lead

Drocosca, a domestic manufacturer, continued to lead colour cosmetics in 2017. The company increased its retail value share following an upward trend observed over the review period.

Local companies dominate the category in spite of supply chain hurdles

Local brands such as Valmy (Drocosca) and Personi (Aroma Cosmetics) continue to base their competitive strategies on low prices, whilst Mon Rêve (Mercantil International) is positioned in the mid-price range. Colour cosmetics saw little innovation during 2017, which is expected to continue as long as imports of inputs and final products remain too costly.

Venezuelan consumers change their make-up styles to fit their budgets

Faced with tight budgets, Venezuelan women are limiting their purchases to basic items. They will choose powder over foundation/concealer, as they believe powder serves multiple purposes.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Venezuela?
What are the major brands in Venezuela?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Venezuela - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics falls off the list of priorities of Venezuelan consumers

Venezuelan women are willing to trade down to maintain their beauty routine

Facial make-up with sun protection not common in Venezuela

COMPETITIVE LANDSCAPE

Low-price strategy keeps Drocosca in the lead

Local companies dominate the category in spite of supply chain hurdles

Venezuelan consumers change their make-up styles to fit their budgets

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017

Fears of further price ceilings shape product offerings

Domestic companies rise up against economic recession in 2017

Online stores are gaining traction across all segments in 2017

Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics falls off the list of priorities of Venezuelan consumers

Venezuelan women are willing to trade down to maintain their beauty routine

Facial make-up with sun protection not common in Venezuela

COMPETITIVE LANDSCAPE

Low-price strategy keeps Drocosca in the lead

Local companies dominate the category in spite of supply chain hurdles

Venezuelan consumers change their make-up styles to fit their budgets

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Venezuela - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics falls off the list of priorities of Venezuelan consumers

Venezuelan women are willing to trade down to maintain their beauty routine

Facial make-up with sun protection not common in Venezuela

COMPETITIVE LANDSCAPE

Low-price strategy keeps Drocosca in the lead

Local companies dominate the category in spite of supply chain hurdles

Venezuelan consumers change their make-up styles to fit their budgets

CATEGORY DATA

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017

Fears of further price ceilings shape product offerings

Domestic companies rise up against economic recession in 2017

Online stores are gaining traction across all segments in 2017

Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

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