Colour Cosmetics Make A Bid For Staple Status: New Growth Concepts Drive Demand

Introduction

Scope

Key findings

Regional Diversity in Demand

Colour cosmetics achieves its personal best

Growth scattered across both emerging and mature markets

S tabilisation persists in Western Europe despite market maturity

North America retains colour crown for now as consumers trade up

Asia’s triumph is a tale of two halves

Asia Pacific poised to lead the pack

China on course to overtake Japan as number two market

… providing there is no China hard landing

Brazil’s economic headache dents Latin America’s momentum

Middle East and Africa to play catch up with Latin America

Soft drivers will uphold Saudi Arabia’s growth prospects

The Evolution of Premium and Mass

Mass continues to reign but category is balancing out

Mass cosmetics for all but premium still only for some

Volume and value growth rates reveal diverse market environments

Global behemoths fall out of favour, as local players dominate

“Fashion for the face” climbs the ranks

Kiko reaps the benefits of increasing experimentation

Spain’s joint income-wealth distribution suits fast fashion principles

Premium benefits from conscious consumption

The birth of a new luxury: Icon vs. story

Niche serves as inspiration

Household names tap augmented reality to recreate story-telling

Younger consumers and premium buyers most digitally influenced

Premium lends itself to extensive make-up routines

Category and Innovation Dynamics

Facial make-up’s clout holds strong…

… but it is not a ubiquitous story

Lipstick effect in full force

C ategory cross-pollination brings extreme product hybridity

N ails also look further afield amidst deceleration

Lifestyle shifts engender innovation

Makeup wearers listen to their gut instinct

Educational level is key to awareness of “green” feature benefits

Sustainable claims increasingly valued

Minimising the trade off in “buying time”

Multicultural demands heighten globally

Religion a vast white space for marketers

Mascara wakes up to the heterogeneity of lashes

The me-conomy drives customisation

P ersonalisation in facial make-up: A vehicle for waste reduction

Water efficiency a key concern for water stressed markets

Less profit and more planet a win-win for stakeholders

Fresh skin care concerns to have knock-on effect in colour

Prospects

Shifting the premium power

Future implications of key demand drivers

Report Definitions

Definitions

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