Strategy Briefing

Colour Cosmetics Make A Bid For Staple Status: New Growth Concepts Drive Demand

53 pages, Jan 2017

US$1,325

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Colour cosmetics is enjoying a period of impressive growth, fuelled by a powerful digital undercurrent that is fostering experimentation and visual sharing, as well as nurturing brand exposure on a global stage. It is expected to continue outperforming staple categories in the wider beauty industry, as spending per capita on colour cosmetics rises alongside female disposable incomes in emerging markets, and the commoditisation of colour cosmetics extends beyond developed regions.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Growth rate ahead of the industry average

2015 saw the most robust growth since 2010, as colour cosmetics grew by 7% in value, equating to USD3.4 billion. Colour cosmetics has an edge over other discretionary categories in being visual, and easily shareable and coveted on social media.

Growth scattered across developed and developing regions

Developing regions are witnessing the most dynamic growth but with a lower value contribution, whilst developed markets grow steadily amid difficult market conditions and intense competition. Asia Pacific and North America defy the norm, with both growing strongly in value.

Mass reigns but market is balancing out

The industry remains mass-centric; however, evolving consumer priorities in developed markets are boosting premium, as consumers trade up to experience more, buy themselves time and favour a quality over quantity approach to living.

Lifestyle shifts engender cross-category innovation

The trend for holistic wellness is having reverberations across colour cosmetics, including inspiration from skin care and food, to formulations targeted at active and urban lifestyles. Facial make-up will remain the category leader by absorbing a range of these new influences.

Sustainable and ethical claims increasingly valued

A move from conspicuous to conscious consumption is seeing the importance of transparency rise, which explains why heritage names are falling out of favour in place of more meaningful niche brands.

Premium set to tip the scales

Growing sophistication in consumer tastes will drive premium growth faster than mass over 2015-2020. By 2020, the largest colour cosmetics region, North America, will be a majority premium market.

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Introduction

Scope

Key findings

Regional Diversity in Demand

Colour cosmetics achieves its personal best

Growth scattered across both emerging and mature markets

S tabilisation persists in Western Europe despite market maturity

North America retains colour crown for now as consumers trade up

Asia’s triumph is a tale of two halves

Asia Pacific poised to lead the pack

China on course to overtake Japan as number two market

… providing there is no China hard landing

Brazil’s economic headache dents Latin America’s momentum

Middle East and Africa to play catch up with Latin America

Soft drivers will uphold Saudi Arabia’s growth prospects

The Evolution of Premium and Mass

Mass continues to reign but category is balancing out

Mass cosmetics for all but premium still only for some

Volume and value growth rates reveal diverse market environments

Global behemoths fall out of favour, as local players dominate

“Fashion for the face” climbs the ranks

Kiko reaps the benefits of increasing experimentation

Spain’s joint income-wealth distribution suits fast fashion principles

Premium benefits from conscious consumption

The birth of a new luxury: Icon vs. story

Niche serves as inspiration

Household names tap augmented reality to recreate story-telling

Younger consumers and premium buyers most digitally influenced

Premium lends itself to extensive make-up routines

Category and Innovation Dynamics

Facial make-up’s clout holds strong…

… but it is not a ubiquitous story

Lipstick effect in full force

C ategory cross-pollination brings extreme product hybridity

N ails also look further afield amidst deceleration

Lifestyle shifts engender innovation

Makeup wearers listen to their gut instinct

Educational level is key to awareness of “green” feature benefits

Sustainable claims increasingly valued

Minimising the trade off in “buying time”

Multicultural demands heighten globally

Religion a vast white space for marketers

Mascara wakes up to the heterogeneity of lashes

The me-conomy drives customisation

P ersonalisation in facial make-up: A vehicle for waste reduction

Water efficiency a key concern for water stressed markets

Less profit and more planet a win-win for stakeholders

Fresh skin care concerns to have knock-on effect in colour

Prospects

Shifting the premium power

Future implications of key demand drivers

Report Definitions

Definitions

Why buy this report?

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Megatrends

Strategy Briefing

Colour Cosmetics Make A Bid For Staple Status: New Growth Concepts Drive Demand

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Growth rate ahead of the industry average

Growth scattered across developed and developing regions

Mass reigns but market is balancing out

Lifestyle shifts engender cross-category innovation

Sustainable and ethical claims increasingly valued

Premium set to tip the scales

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Diversity in Demand

Colour cosmetics achieves its personal best

Growth scattered across both emerging and mature markets

S tabilisation persists in Western Europe despite market maturity

North America retains colour crown for now as consumers trade up

Asia’s triumph is a tale of two halves

Asia Pacific poised to lead the pack

China on course to overtake Japan as number two market

… providing there is no China hard landing

Brazil’s economic headache dents Latin America’s momentum

Middle East and Africa to play catch up with Latin America

Soft drivers will uphold Saudi Arabia’s growth prospects

The Evolution of Premium and Mass

Mass continues to reign but category is balancing out

Mass cosmetics for all but premium still only for some

Volume and value growth rates reveal diverse market environments

Global behemoths fall out of favour, as local players dominate

“Fashion for the face” climbs the ranks

Kiko reaps the benefits of increasing experimentation

Spain’s joint income-wealth distribution suits fast fashion principles

Premium benefits from conscious consumption

The birth of a new luxury: Icon vs. story

Niche serves as inspiration

Household names tap augmented reality to recreate story-telling

Younger consumers and premium buyers most digitally influenced

Premium lends itself to extensive make-up routines

Category and Innovation Dynamics

Facial make-up’s clout holds strong…

… but it is not a ubiquitous story

Lipstick effect in full force

C ategory cross-pollination brings extreme product hybridity

N ails also look further afield amidst deceleration

Lifestyle shifts engender innovation

Makeup wearers listen to their gut instinct

Educational level is key to awareness of “green” feature benefits

Sustainable claims increasingly valued

Minimising the trade off in “buying time”

Multicultural demands heighten globally

Religion a vast white space for marketers

Mascara wakes up to the heterogeneity of lashes

The me-conomy drives customisation

P ersonalisation in facial make-up: A vehicle for waste reduction

Water efficiency a key concern for water stressed markets

Less profit and more planet a win-win for stakeholders

Fresh skin care concerns to have knock-on effect in colour

Prospects

Shifting the premium power

Future implications of key demand drivers

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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