Strategy Briefing

Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement

Oct 2018

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About This Report

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Explore how underlying drivers could change different consumer worlds over the next 20 years. In this report, Euromonitor outlines a vision for commerce in 2040, highlighting the new formats, business models and experiences that consumers of tomorrow will expect, and the implications thereof. This thought-provoking report, which serves as the kick-off of the broader Commerce 2040 series, includes visualisations of next-gen commerce in the future entertainment venue, retail store and home.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Technology will remain a key driver changing the world by 2040

In the last decade, technology has emerged as one of the key drivers reshaping the world and, specifically, commerce, and is likely to continue to be one of the most important factors inspiring future upheavals. New technologies, such as artificial intelligence, the Internet of Things and 5G, will accelerate the rate of change for businesses and consumers alike.

Commerce 2040: Entertainment Venue

Live entertainment is shifting from an in-seat to a choose-your-own-adventure experience. Undoubtedly, this more personalised and intimate experience will be enabled and enhanced through technology. This will create new commerce opportunities in seating, around the venue and at home for a variety of players including entertainment operators, restaurants, retailers and brands.

Commerce 2040: Home

Excitement about the smart home has been building for years, but so far it has not lived up to its hype. However, the recent convergence of widespread connectivity, an industry push to sell connected appliances and the emergence of more compelling consumer use cases is building momentum. By 2040, consumers will have access to more services, and commerce will be more seamlessly integrated.

Commerce 2040: Retail stores

Physical outlets will continue to play a role in how consumers browse and buy goods. Retail stores will have evolved by 2040 in order to better serve a more informed, impatient and internet-connected shopper. In the future, retailers will leverage technology to remove the hassles of shopping for mundane purchases, while enhancing the experience for those requiring more consideration.

Requirements for innovators of tomorrow

The innovators of next-generation commerce of 2040 will face a different set of challenges from those that came before. In many ways, the next stage of development will require more infrastructure changes to bring to fruition next-gen commerce than those that might previously have been required.

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Introduction

Scope of the Digital Consumer

This report will explore how commerce might evolve by 2040

Key findings

A View of the World in 2040

The only thing constant in life: and in society at large – is change

Key trends that will continue to reshape the future of commerce

Important technologies that will converge to reshape world by 2040

What’s missing? The generation shaping device of the last decade

Neighbourhood of 2040: how consumers will live, shop and play

N eighbourhood of old might be in vogue again after tech infusion

Commerce 2040: Entertainment Venue

Technological gains leads to a new battle for mindshare and money

Key drivers and trends reshaping the future entertainment venue

The desire for authentic experiences will shape future venues

Future entertainment venues will provide more enriched experience

Entertainment venue of 2040: keeping fans engaged for longer

Concourse of 2040: blending immersive tech with mixed formats

Seat of 2040: enriching the in-seat experience through AR tech

New concepts that could take shape in the venue of the future

All-day events will create more opportunities for commerce players

Commerce 2040: Home

The smart home market has been awaiting its breakout moment

Key drivers and trends reshaping the smart home of the future

Future home will tap into consumer desire to save time and money

The home of the future will provide a more personalised experience

Kitchen of 2040: better serving the family’s individual needs

Bedroom of 2040: getting ready for day will be enhanced with tech

Concepts that might emerge in the future home by 2040

Implications for commerce players in the home of 2040

Commerce 2040: Retail stores

Economic and technological shifts are rewiring shopper journey

Key drivers and trends reshaping the retail store of the future

Seamless integration of digital and physical will remain key theme

Convenience and experiential centres will be dominate formats

Shopping experience will be more personalised across all formats

Convenience store of 2040: physical outlets will serve impulsive buys

Experiential centre of 2040: tech will enhance the shopper journey

Experiential centre of 2040: consumers will be immersed in brand

Concepts that might emerge in the future outlet by 2040

Implications for commerce players in the retail store of 2040

Hurdles to the Commerce 2040 vision

Success in consumer industries is being redefined in the digital era

Being digital has become a non-negotiable for companies

Those rewiring commerce for 2040 will face different challenges

Next-gen commerce of 2040 will require infrastructure changes

Data will be even more important in the era of personalisation

Consumers want companies to know them but only on their terms

European Union’s sweeping privacy laws have broader implications

Consumers will remain the most vocal stakeholders in conversation

External forces still unknown today will influence the world of 2040

How commerce is likely to evolve over the next 20-plus years

Appendix

Definitions of the five key drivers

Definitions for key trends referenced in report

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Technology will remain a key driver changing the world by 2040

Commerce 2040: Entertainment Venue

Commerce 2040: Home

Commerce 2040: Retail stores

Requirements for innovators of tomorrow

Want to find out more about this report?

Table of Contents

Introduction

Scope of the Digital Consumer

This report will explore how commerce might evolve by 2040

Key findings

A View of the World in 2040

The only thing constant in life: and in society at large – is change

Key trends that will continue to reshape the future of commerce

Important technologies that will converge to reshape world by 2040

What’s missing? The generation shaping device of the last decade

Neighbourhood of 2040: how consumers will live, shop and play

N eighbourhood of old might be in vogue again after tech infusion

Commerce 2040: Entertainment Venue

Technological gains leads to a new battle for mindshare and money

Key drivers and trends reshaping the future entertainment venue

The desire for authentic experiences will shape future venues

Future entertainment venues will provide more enriched experience

Entertainment venue of 2040: keeping fans engaged for longer

Concourse of 2040: blending immersive tech with mixed formats

Seat of 2040: enriching the in-seat experience through AR tech

New concepts that could take shape in the venue of the future

All-day events will create more opportunities for commerce players

Commerce 2040: Home

The smart home market has been awaiting its breakout moment

Key drivers and trends reshaping the smart home of the future

Future home will tap into consumer desire to save time and money

The home of the future will provide a more personalised experience

Kitchen of 2040: better serving the family’s individual needs

Bedroom of 2040: getting ready for day will be enhanced with tech

Concepts that might emerge in the future home by 2040

Implications for commerce players in the home of 2040

Commerce 2040: Retail stores

Economic and technological shifts are rewiring shopper journey

Key drivers and trends reshaping the retail store of the future

Seamless integration of digital and physical will remain key theme

Convenience and experiential centres will be dominate formats

Shopping experience will be more personalised across all formats

Convenience store of 2040: physical outlets will serve impulsive buys

Experiential centre of 2040: tech will enhance the shopper journey

Experiential centre of 2040: consumers will be immersed in brand

Concepts that might emerge in the future outlet by 2040

Implications for commerce players in the retail store of 2040

Hurdles to the Commerce 2040 vision

Success in consumer industries is being redefined in the digital era

Being digital has become a non-negotiable for companies

Those rewiring commerce for 2040 will face different challenges

Next-gen commerce of 2040 will require infrastructure changes

Data will be even more important in the era of personalisation

Consumers want companies to know them but only on their terms

European Union’s sweeping privacy laws have broader implications

Consumers will remain the most vocal stakeholders in conversation

External forces still unknown today will influence the world of 2040

How commerce is likely to evolve over the next 20-plus years

Appendix

Definitions of the five key drivers

Definitions for key trends referenced in report

Why buy this report?

Want to find out more about this report?

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