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Strategy Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

37 pages, Oct 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor International identifies three potential areas of white space that can help push extra value growth: innovation through packaging, alternative distribution channels and lifestyle food products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Increase value sales potential in packaged food: white space identified in 11 key markets

Through white space, brands can command higher unit prices and in increased margins in key mature markets. While developing markets are showing strong growth figures, the precarious business environments and political risks, should not be underestimated. Key markets can offer an established distribution platform with plenty of opportunity for value growth.

Packaging enhances product convenience and brand excitement

Packaging can play an instrumental role in creating convenience and excitement around the food item. With evermore crowded food shelves, packaging enables brands to offer a unique selling point by allowing consumers to engage with the product; all the while charging a higher premium and gaining improved margins.

Unconventional distribution channels generate extra sales

Selling packaged food through a supermarket is the most common form of distribution for key markets, yet selling through unconventional channels such as apparel specialist retailers or beauty specialist retailers could do much in terms of product branding as well as targeting a new consumer group that might not normally be reached.

Foods for your lifestyles

Product formulation can create more eating occasions with the food product and therefore compete with other food substitutes, but it can also play into premiumisation in terms of product engagement which allows for a premium to be charged.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings

Maturing Packaged Food Markets

Defining white space for the food industry

A smaller share of expenditure on food in developed markets

With emerging markets growing, why invest in mature markets?

The relative importance of mature regions across packaged food

The evolution of a snack bar and how it can be sold for much more

Identifying key food markets for growth through white s pace

Private label incursion in food forcing brands up the value chain

Packaging-led Innovation

How food brands can generate extra value through packaging

Pouches to offer g reater c onvenience and dynamic g rowth

Children’s yoghurt to push v alue growth in category

UK, Australia and Canada are most suitable for children’s yoghurt

Packaging innovation to increase p roduct m argin

Alternative Distribution Channels

Why food brands should consider alternative distribution channels

Is selling through traditional retail channels passé?

Grabbing a frozen yoghurt while shopping for a T-shirt

Apparel specialist retailers need another selling point

Unilever and SNOG: A tale of foodservice into retail

Greek yoghurt: A tail of retail into foodservice

Confectionery and toys and games s tores a possible combination

Other combinations of food products and alternative retail channels

Lifestyle Food Products

How food brands can add value by appealing to our lifestyles

Developed markets set to eat l ess but spend m ore

Chocolate can be a playful gift

Chocolate a s a seasonal gift: Can a new season be created?

Adjusting product format to accommodate snacking

Other examples of how food products can appeal to our lifestyles

R ecommendations

Advice for key markets showing decline

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Megatrends

Strategy Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Increase value sales potential in packaged food: white space identified in 11 key markets

Packaging enhances product convenience and brand excitement

Unconventional distribution channels generate extra sales

Foods for your lifestyles

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Maturing Packaged Food Markets

Defining white space for the food industry

A smaller share of expenditure on food in developed markets

With emerging markets growing, why invest in mature markets?

The relative importance of mature regions across packaged food

The evolution of a snack bar and how it can be sold for much more

Identifying key food markets for growth through white s pace

Private label incursion in food forcing brands up the value chain

Packaging-led Innovation

How food brands can generate extra value through packaging

Pouches to offer g reater c onvenience and dynamic g rowth

Children’s yoghurt to push v alue growth in category

UK, Australia and Canada are most suitable for children’s yoghurt

Packaging innovation to increase p roduct m argin

Alternative Distribution Channels

Why food brands should consider alternative distribution channels

Is selling through traditional retail channels passé?

Grabbing a frozen yoghurt while shopping for a T-shirt

Apparel specialist retailers need another selling point

Unilever and SNOG: A tale of foodservice into retail

Greek yoghurt: A tail of retail into foodservice

Confectionery and toys and games s tores a possible combination

Other combinations of food products and alternative retail channels

Lifestyle Food Products

How food brands can add value by appealing to our lifestyles

Developed markets set to eat l ess but spend m ore

Chocolate can be a playful gift

Chocolate a s a seasonal gift: Can a new season be created?

Adjusting product format to accommodate snacking

Other examples of how food products can appeal to our lifestyles

R ecommendations

Advice for key markets showing decline

Why buy this report?

Want to find out more about this report?

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