Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

Increase value sales potential in packaged food: white space identified in 11 key markets

Through white space, brands can command higher unit prices and in increased margins in key mature markets. While developing markets are showing strong growth figures, the precarious business environments and political risks, should not be underestimated. Key markets can offer an established distribution platform with plenty of opportunity for value growth.

Packaging enhances product convenience and brand excitement

Packaging can play an instrumental role in creating convenience and excitement around the food item. With evermore crowded food shelves, packaging enables brands to offer a unique selling point by allowing consumers to engage with the product; all the while charging a higher premium and gaining improved margins.

Unconventional distribution channels generate extra sales

Selling packaged food through a supermarket is the most common form of distribution for key markets, yet selling through unconventional channels such as apparel specialist retailers or beauty specialist retailers could do much in terms of product branding as well as targeting a new consumer group that might not normally be reached.

Foods for your lifestyles

Product formulation can create more eating occasions with the food product and therefore compete with other food substitutes, but it can also play into premiumisation in terms of product engagement which allows for a premium to be charged.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment