Competitive Landscape Analysis

Euromonitor Consulting helps clients benchmark their market position relative to their
competitors and develop strategies to maximise opportunities and mitigate threats.

How Competitive Landscape Analysis Can Help

Focus on the competition

Understand the market structure, measure market share, explore how competitors operate and differentiate themselves.

Evaluate competitors and
benchmark performance

Compare against top companies in your industry to place your performance in an
external context.

Assess the future relevance
​of competitors

Assess which players are best positioned to outperform the market and identify the reasons for their success.

Supports Many Functions

Euromonitor Consulting can help your company with unique challenges, anticipate
change, inform the strategic planning process and reach annual targets.


Evaluate competitors’ sales performance by region, product or customer type to understand the strengths and weaknesses of their sales organisation. We profile competitor operations and measure their production
​and sales by channel to identify potential growth opportunities. 


Assess your overall competitiveness and productivity by comparing sales, costs and margins against leading competitors. We identify the competitors outperforming financial benchmarks and provide recommendations for potential improvement.


Assess your competitors’ portfolio mix and brand strength and the effectiveness of their market positioning and product messaging. We provide competitive insights to identify potential for new
​product developments or line extensions.


Track potential competitive threats and identify what internal and external factors are impacting your industry and driving competitor initiatives to develop your counter-strategies.