Euromonitor Consulting helps clients benchmark their market position relative to their
competitors and develop strategies to maximise opportunities and mitigate threats.
Understand the market structure, measure market share, explore how competitors operate and differentiate themselves.
Compare against top companies in your industry to place your performance in an
Assess which players are best positioned to outperform the market and identify the reasons for their success.
Gain a deeper understanding of the current industry landscape by assessing the strategic focus of your competitors, who is winning, who is losing and why.
Position your brands and competitor brands across categories and geographies
Analysis of competitors strategic product and brand focus across categories and geographies
Areas where you and your competitors are winning and losing and why
The degree of fragmentation and concentration
Importance of local brands and companies versus international suppliers
Receive scorecards and visual analysis of competitor performance. Compare your performance against top-tier company KPIs to determine your position within your industry.
Scorecards and visual analysis of competitor performance to highlight who’s winning
Visualisations to support sharing, analysis and interpretation of large and multiple datasets
Comparative analysis, spot trends and relationships between performance metrics
An early warning system for monitoring performance against targets
Dynamic databook with data, assumptions and data confidence calculations
In-depth analysis of competitors to identify strategic weaknesses and potential risks or opportunities relative to your positioning, customers and strategy.
Highly detailed product or service-specific data and analysis
Strategies on organisation, products, distribution and marketing
Identify strategic weaknesses in competitor positions
Track competitor activities and anticipate their strategies
Risks or opportunities relative to your positioning, customers and strategy
Euromonitor Consulting can help your company with unique challenges, anticipate
change, inform the strategic planning process and reach annual targets.
Evaluate competitors’ sales performance by region, product or customer type to understand the strengths and weaknesses of their sales organisation. We profile competitor operations and measure their production
and sales by channel to identify potential growth opportunities.
Assess your overall competitiveness and productivity by comparing sales, costs and margins against leading competitors. We identify the competitors outperforming financial benchmarks and provide recommendations for potential improvement.
Assess your competitors’ portfolio mix and brand strength and the effectiveness of their market positioning and product messaging. We provide competitive insights to identify potential for new
product developments or line extensions.
Track potential competitive threats and identify what internal and external factors are impacting your industry and driving competitor initiatives to develop your counter-strategies.