Compo GmbH & Co KG in Home and Garden

Company Profile

About This Report

Jul 2013

Compo GmbH & Co KG is the result of the 2011 sale to private equity player, Triton, of the Compo brand by K+S Aktiengesellschaft. Compo’s proposed acquisition of fellow European player Terrasan will likely see it expand into new markets. At present however, the company is faced with weak growth prospects in its primary market, Western Europe.

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Compo GmbH & Co KG in Home and Garden

Euromonitor International's report on Compo GmbH & Co KG delivers a detailed strategic analysis of the company's business, examining its performance in the Gardening market and the global economy.

Company and market share data provide a detailed look at the financial position of Compo GmbH & Co KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Compo GmbH & Co KG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Compo GmbH & Co KG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Gardening research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Compo broken off from K+S
Terrasan to help Compo expand sales and production network
SWOT: Compo GmbH & Co KG
Compo will need to address Western European performance

Competitive P ositioning

Compo held out of top 10 by focus on growing media

Competitive Positioning

Soil to lead global growth in garden care
Outlook bleak in Western Europe but brighter in Turkey

Category and Geographic Opportunities

US to lead garden care growth
Compo makes inroads into US garden care with Algoflash
Prospects poor in Germany
Even poorer in France…
Things are brighter in Turkey
Russian expansion suggested
Peat legislation may offer entry point for Compo
Trends in garden care new product development

Brand Strategy

Algoflash targets US market
Algoflash targets US market
Other Compo brands in garden care

Operations

Compo top markets
S elected Western Europe markets: prospects and revenues
Selected Eastern Europe markets: prospects and revenues
Compo expands post-Triton acquisition

Recommendations

“Green” fertilizers offer potential bright spot in garden care